Use Influencer Marketing to Recruit.
We are quickly moving toward a world in which online ads are blocked or disregarded, however people still love to get information from the people they trust. Why not employee an influence? When people seek information about your company, who are they most likely to listen to? How about you connect with some of the most important online personalities so they become advocates of your company culture?
A lot of tech companies today hire well-known industry bloggers to create content on behalf of the company. Due to the blogger’s vast online reach, the company instantly gains credibility. Why not use a similar strategy for recruiting efforts?
Now a lot of these ideas remain untested to the wary HR’S eyes. However, existing HR recruiting practices are so behind our times that there’s no loss in trying out these.