Innovative Onboarding Process
#Dreamjobcentral: Salesforce.com’s Innovative Onboarding Process.
In February 2013, the human resources department at Salesforce.com began building “#dreamjob central,” a knowledge ecosystem designed to be a one-stop shop for employees to find information they need. After five months of excruciating hard work, the platform went live globally in July 2013.
Prior to its implementation, information resources for employees on Salesforce.com were disparate. Moreover, Employee Success Specialists were in charge of inbound inquiries through heterogeneous channels including phone, walk-ups, and Salesforce Chatter (a social network similar to Twitter and Facebook). This proved to be challenging to manage and required a plan to prepare for thousands of new employees onboarding in the months ahead.
With the introduction of the #dreamjob central initiative, inbound employee questions are now all managed under one single roof. If Salesforce. com employees are unable to find the answer to
their question, they post it on Salesforce Chatter, where it can be answered by anyone. If the community does not respond to the question, a query is created and assigned to an Employee Success Specialist for quick resolution. Once the answered is provided, the case is resolved and posted as a community thread for reuse.
The initiative was put in order to meet specific business goals. Of course, during implementation, much emphasis was put into listening and mapping to business needs. For example, the Director of Employee Success wanted to see a single source of truth for new employee to find answers to their questions. Time and efforts were dedicated to raising awareness and to train all levels of the organization, including an implementation team. Additionally, a slide deck was designed to include HR specific examples and terminology. It was designed so the message could be delivered to over a hundred team members worldwide.
Since the launch of #dreamjob central, Salesforce.com has inducted 5,000 new employees with existing staffing levels within the Human Resources department. More than 13,000 employees use #dreamjob central, using 900 articles from the integrated community. The implementation has helped meet business goals within the Human Resources settings.
Salesforce.com’s lavish benefits probably won’t surprise you. The company’s swank perks – paid volunteer time off, wellness allowance, parental/family care, education reimbursement,
meal allowance for new moms and dads, and employee matching gifts program - have driven a culture of ever-increasing luxuries for tech workers. Salesforce.com has been consecutively named one of best company to work for by Fortune magazine, based on ratings such as great challenges, great atmosphere, great rewards, great pride, great communication and great bosses.
At Salesforce.com, risk-takers, boundarypushers and game-changers are game! The humbled cloud computing company welcomes disruptive people who see the world with fresh eyes. The tight-knit Aloha spirit culture welcomes a prospective employee who isn’t afraid to pull a prank, crack a joke, or share a personal story.
Employee photos and culture content is shared via @salesforcejobs on Instagram and Twitter. The Salesforce Youtube channel gives candidates insights into the products, customers and accomplishments. These channels give prospective employees an inside look into what life is like at Salesforce.com.
Since its official launch in 2014, the Salesforce training platform, Trailhead has become one of the most recommended employee onboarding platforms for newbies. Trailhead is a gamified model of training which consists of training of almost everything on Salesforce in the form of modules and units.
Salesforce Chatter, has also grown to be an effective onboarding software. It allows
Salesforce.com newly onboarded users to engage with different people within the organization. This allows them to leverage the platform to ask for advices, learn and get used to Salesforce.com from diverse channels.
Similar to Trailhead, multiple third party websites have created extensive walkthroughs and guides on Salesforce.com. A series of interactive steps that guides the newly inducted employees through a task or feature in Salesforce.com, are recurringly used as an onboarding/training resource.
Regardless, one of the most productive way to efficiently train new hires is by knowledge transfer. Salesforce experts invest in the knowledge transfer process by putting in man hours to explain the history of the organization, existing sales process, complexities involved, workability, etc. The training session lasts for a few hours and is proven to exceed the overhead expenditure for onboarding.
Another interesting concept followed at Salesforce. com is the credit and reward system created for existing employees to train new employees. Experienced employees help newbies with their queries and in turn, earn credits for time they assist. These credits are placed in a league table which qualifies them to win incentives, prizes, etc. The practice is much effective and results in a friendlier working atmosphere as well.
Studies show that when a new employee onboarding is done correctly, it leads to higher job satisfaction, organization commitment, better performance levels, decreased turnover and lowered stress. A pilot program can foster employee engagement and
growth from day one of their job. At many organizations, onboarding processes follow a common theme: programming newbies into the organization culture. With a useful onboarding process, leaders can have some control over what they can expect from newcomers. Onboarding is an extraordinary opportunity to negotiate one’s identity with newcomers. It can be a powerful, motivating tools that can be leveraged to get the best out of new employees. A smoother transition will ultimately result in happier, more productive employees.
A successful pilot program can convert newly-hired employees into fully-contributing, knowledgeable employees. Today, onboarding is the first thing on every human resources professional’s checklist. Companies realize there’s higher payoff from the early honeymoon period if they’re able to make the new employee feel welcome and comfortable in the new surroundings, assuring they’re the right fit for the company.
To create the perfect onboarding experience, you must take time out to devise a balanced approach, keeping in mind all the things that your employee will need to success at their job.