En­vi­sion

The HR Digest - - Success Story -

Any leader’s role is to cre­ate and com­mu­ni­cate a vi­sion. Why is it so nec­es­sary to cre­ate a well­drafted and com­mu­ni­cated vi­sion for cor­po­rate change? The most renowned po­lit­i­cal lead­ers are masters of com­mu­ni­cat­ing their vi­sion and pre­sent­ing a vi­able al­ter­na­tive. This is done through lan­guage, metaphors, sim­i­les, and im­agery they build to align forced, in­spire peo­ple and make their vi­sion a re­al­ity.

Henry Ford wanted to build an af­ford­able car for the masses. He wanted to help the farm­ers (his fa­ther was a farmer). IKEA founder Ing­mar Kam­prad founded the com­pany to make af­ford­able fur­ni­ture for the masses, and Bill Gates wanted to change the way peo­ple work.

When peo­ple are mo­ti­vated, they com­mit them­selves to the vi­sion and to the mis­sion state­ment of the or­ga­ni­za­tion. Your vi­sion should play on the imag­i­na­tion and stim­u­late your em­ploy­ees’ cre­ativ­ity. It should be in­spi­ra­tional enough to cre­ate a sense of pride amongst your peo­ple so they go above and be­yond the bot­tom line.

This is how Richard Bran­son cre­ates a sense of en­trepreneur­ship amongst his peo­ple. He hires peo­ple with in­no­va­tive ideas who want to run a new busi­ness, peo­ple who want to be the best among the crowd, peo­ple who have a strong de­sire to beat the com­pe­ti­tion.

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