Any leader’s role is to create and communicate a vision. Why is it so necessary to create a welldrafted and communicated vision for corporate change? The most renowned political leaders are masters of communicating their vision and presenting a viable alternative. This is done through language, metaphors, similes, and imagery they build to align forced, inspire people and make their vision a reality.
Henry Ford wanted to build an affordable car for the masses. He wanted to help the farmers (his father was a farmer). IKEA founder Ingmar Kamprad founded the company to make affordable furniture for the masses, and Bill Gates wanted to change the way people work.
When people are motivated, they commit themselves to the vision and to the mission statement of the organization. Your vision should play on the imagination and stimulate your employees’ creativity. It should be inspirational enough to create a sense of pride amongst your people so they go above and beyond the bottom line.
This is how Richard Branson creates a sense of entrepreneurship amongst his people. He hires people with innovative ideas who want to run a new business, people who want to be the best among the crowd, people who have a strong desire to beat the competition.