UN New York Ho­tel is Soon to Be Hil­ton-Branded

The Jewish Voice - - NEW YORK - By Han­nah Hayes

The lux­ury ho­tel UN New York will be­come part of the Hil­ton em­pire on Au­gust 30 and take on a new name the Mil­len­nium Hil­ton New York One Plaza.

What this means ex­actly can be a bit con­fus­ing so The Post with the help from Hil­ton, try to lay out the im­pli­ca­tions of ho­tel own­er­ship and brand­ing in a re­cent ar­ti­cle.

Ac­cord­ing to that ar­ti­cle, “The re­cently mod­ern­ized and ren­o­vated ho­tel at First Av­enue and East 44th Street is owned, not by pub­licly traded Hil­ton, but by a dif­fer­ent pub­licly traded com­pany, Mil­len­nium Ho­tels and Re­sorts. It’s the sev­enth prop­erty in the city to be man­aged or fran­chised un­der the flag of Hil­ton Ho­tels & Re­sorts, which is Hil­ton’s flag­ship brand. In ad­di­tion to the Mil­len­nium Hil­ton New York One Plaza, Hil­ton Ho­tels & Re­sorts also man­ages the Hil­ton Mid­town (on Sixth Av­enue) and the Mil­len­nium Down­town (on Church Street). Four other city prop­er­ties un­der the HH&R brand are fran­chised. Hil­ton also man­ages or fran­chises prop­er­ties around the world un­der 13 other brands, in­clud­ing Wal­dorf As­to­ria Ho­tels & Re­sorts (which will man­age the Wal­dorf for 100 years when it re­opens af­ter its on­go­ing ren­o­va­tion by owner An­bang In­sur­ance Group), Con­rad, Dou­ble Tree and Em­bassy Suites.”

There are 43 Hil­ton-branded prop­er­ties in all within New York City. How­ever, none of them are ac­tu­ally owned by Hil­ton. In Jan­uary 2017, it put the prop­er­ties it owned into the pub­licly traded Park Ho­tels & Re­sorts, which is a REIT that has own­er­ship of 67 of the most lux­u­ri­ous ho­tels and re­sorts around the world, in­clud­ing among them the Hil­ton lo­cated on Sixth Av­enue.

The Hil­ton lo­cated in Man­hat­tan on Sixth Av­enue.

One UN New York is lo­cated in Man­hat­tan’s East Side and just 2 blocks from the Grand Cen­tral Ter­mi­nal.

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