Why should sell­ers con­sider sched­ul­ing a bro­ker tour?

The News-Times (Sunday) - - Real Estate - McManus Patty McManus, Wil­liam Pitt Sotheby’s In­ter­na­tional Re­alty, 203-733-3941, pm­c­manus@wp­sir.com

When a seller’s home is newly listed, the list­ing agent wants to get the prop­erty ex­posed to as many agents as pos­si­ble as quickly as pos­si­ble.

In­di­vid­ual town “car­a­vans” are held weekly and are open to agents from all com­pa­nies. There is a des­ig­nated meet­ing place where agents gather and then go out to tour the new list­ings to­gether.

Some of our lo­cal towns host “bro­ker open houses” which are also held weekly. Agents have ac­cess to a list of new-to-the- mar­ket houses that are “open” for a des­ig­nated amount of time on a reg­u­larly sched­uled day of the week.

The agents can choose to visit some or all of the houses on that day.

Some agents may opt to have a bro­ker open house on their own and reach out to agents via in­vi­ta­tion.

The ad­van­tages of sell­ers con­sent­ing to make their homes avail­able for tours or car­a­vans is that the prop­er­ties are be­ing ex­posed to full-time, ac­tive agents who may have buy­ers that would be in­ter­ested in view­ing the homes, and, ul­ti­mately plac­ing of­fers and pur­chas­ing the homes.

It also al­lows the agents on car­a­van to con­vey first-hand in­for­ma­tion about prop­er­ties to prospec­tive buy­ers that the buy­ers may not have been aware of by look­ing at the list­ings on the in­ter­net.

Also, the feed­back that list­ing agents re­ceive from other agents can be ex­tremely valu­able in­for­ma­tion for both the home­own­ers and the list­ing agents.

Feed­back can range from price opin­ions to sug­ges­tions on what would make a house more mar­ketable to a larger buyer pool.

There is some in­con­ve­nience to home­own­ers dur­ing the car­a­van/tour. The home­own­ers are usu­ally asked to leave for a cou­ple of hours and have the home in “show ready” con­di­tion. How­ever, the ben­e­fits far out­weigh the in­con­ve­nience.

Ex­po­sure is key to get­ting the house sold.

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