How can you have a com­pet­i­tive edge in to­day’s mar­ket?

The News-Times (Sunday) - - Real Estate - Lisa Brown Lisa Brown, The Bro­ker­age of New Eng­land, 203-733-1613, Bro­ker­, Bro­ker­

It’s im­por­tant to have an edge in to­day’s real es­tate mar­ket to en­sure you have a suc­cess­ful and re­ward­ing real es­tate ex­pe­ri­ence. Whether you are an in­vestor, first-time home buyer or you’ve pur­chased many homes over the years, I guar­an­tee some­one you know has been out bid this year.

Look­ing for an edge over the com­pe­ti­tion? Try th­ese steps: Get pre-qual­i­fied by your lender. Write a per­sonal let­ter to the home­owner, be cre­ative. Don’t wait to pre­view; make an ap­point­ment as soon as the prop­erty hits the mar­ket. Make a strong of­fer, in­clud­ing terms and con­di­tions. Don’t hand­write the of­fer; a typed of­fer makes an im­pres­sion and can make the dif­fer­ence in get­ting your of­fer ac­cepted. If you don’t need a seller con­ces­sion, don’t ask for it.

If you’re ready to sell, please don’t take short cuts be­cause in­ven­tory is low and you think buy­ers are lin­ing up to pur­chase your home. To­day’s buyer is look­ing for move-in ready homes that are priced cor­rectly, show well and are mar­keted prop­erly.

Here are a few tips to in­crease show­ings, of­fers and max­i­mize sales price: Take the time to pack and de-clut­ter your home, in­clud­ing pic­tures and things you don’t use every day. Get your home pro­fes­sion­ally painted and cleaned. Strongly rec­om­mend pre-home and sep­tic in­spec­tions to po­ten­tial buy­ers. Check with the build­ing de­part­ment to make sure there are no red flags on your file; if there are, take care of them. Price your home cor­rectly — seek guid­ance from a real es­tate pro­fes­sional with knowl­edge of the lo­cal sales and real es­tate mar­ket. Set your­self apart from the com­pe­ti­tion with an aerial video, pho­tos, floor plans and a 3D home tour. Tours can be seen on Zil­low and Re­al­ and pro­vide an in­ter­ac­tive on­line ex­pe­ri­ence for your po­ten­tial home buyer.

In sum­mary, win­ning in this mar­ket in­volves proper guid­ance, quick ac­tion and at­ten­tion to de­tail. Whether you are a home buyer or seller, make sure you’re hir­ing pro­fes­sion­als that are re­spon­sive, avail­able, knowl­edge­able and have the tools to give you an edge in to­day’s real es­tate mar­ket.

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