How can you have a competitive edge in today’s market?
It’s important to have an edge in today’s real estate market to ensure you have a successful and rewarding real estate experience. Whether you are an investor, first-time home buyer or you’ve purchased many homes over the years, I guarantee someone you know has been out bid this year.
Looking for an edge over the competition? Try these steps: Get pre-qualified by your lender. Write a personal letter to the homeowner, be creative. Don’t wait to preview; make an appointment as soon as the property hits the market. Make a strong offer, including terms and conditions. Don’t handwrite the offer; a typed offer makes an impression and can make the difference in getting your offer accepted. If you don’t need a seller concession, don’t ask for it.
If you’re ready to sell, please don’t take short cuts because inventory is low and you think buyers are lining up to purchase your home. Today’s buyer is looking for move-in ready homes that are priced correctly, show well and are marketed properly.
Here are a few tips to increase showings, offers and maximize sales price: Take the time to pack and de-clutter your home, including pictures and things you don’t use every day. Get your home professionally painted and cleaned. Strongly recommend pre-home and septic inspections to potential buyers. Check with the building department to make sure there are no red flags on your file; if there are, take care of them. Price your home correctly — seek guidance from a real estate professional with knowledge of the local sales and real estate market. Set yourself apart from the competition with an aerial video, photos, floor plans and a 3D home tour. Tours can be seen on Zillow and Realtor.com and provide an interactive online experience for your potential home buyer.
In summary, winning in this market involves proper guidance, quick action and attention to detail. Whether you are a home buyer or seller, make sure you’re hiring professionals that are responsive, available, knowledgeable and have the tools to give you an edge in today’s real estate market.