Ful­fill­ing a life­long pas­sion

The News-Times (Sunday) - - Real Estate - THE LIST Art Ker­ley

AReal­tor since June, Art Ker­ley has a bach­e­lor’s de­gree in psy­chol­ogy from Iona Col­lege, a mas­ter’s de­gree in psy­chol­ogy from Wi­chita State and doc­toral work in hu­man re­la­tions from Trin­ity New York Univer­sity.

Ker­ley has a var­ied back­ground. He was a psy­chol­o­gist for about 13 years be­fore mov­ing to Cal­tex, a U.S.-owned com­pany in Bahrain, where he did man­age­ment train­ing pro­grams for the lo­cal pop­u­la­tion.

In 1984, he started Fair­field Fac­tor, a mar­ket­ing com­pany fo­cused on parts and ser­vice for med­i­cal de­vices.

Ker­ley, who served on the Brook­field Plan­ning Com­mis­sion where he learned about land is­sues, was al­ways in­ter­ested in real es­tate and de­cided to give it a try.

The sales ex­pe­ri­ence he ac­quired with his com­pany, the sen­si­tiv­ity he honed work­ing with psy­chol­ogy pa­tients in­clud­ing chil­dren, and the cul­tural sen­si­tiv­ity ac­quired work­ing over­seas are among the in­ter­per­sonal skills Ker­ley has trans­ferred to real es­tate. He pri­mar­ily serves greater Dan­bury and New Milford.

Ker­ley’s phi­los­o­phy is that Re­al­tors are there to guide clients through the big­gest in­vest­ment most of them will ever make.

“We don’t sell houses,” he said. “We sim­ply help them sort it.”

When work­ing with buy­ers, Ker­ley meets with them and dis­cusses what they are look­ing for and how it fits in their bud­get. Once they have that down, he shows them what’s avail­able and puts them on the Mul­ti­ple List­ing Ser­vice List­ing­book so they can Busi­ness: McCaf­frey Pro­fes­sion­als of Cold­well Banker

Ex­per­tise: Res­i­den­tial real es­tate Works: Dan­bury

Lives: Southbury

Con­tact: 203-770-9787, artk@fair­field fac­tor.com

see what’s go­ing on with the in­ven­tory.

With sell­ers, he does a walk-through of the home and com­pletes a mar­ket anal­y­sis. If nec­es­sary, he ex­plains the cur­rent mar­ket and how, de­pend­ing when they were pur­chased, some homes have de­pre­ci­ated in value.

Once the house is listed, he comes up with a mar­ket­ing plan, in­clud­ing open houses and keeps in con­tact with the sell­ers.

Ker­ley’s ex­pe­ri­ence, in­tegrity and en­ergy give him an edge.

“I’m not in this ca­su­ally, I want to be in this,” he said.

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