Crayola re­veals new hue’s name

The Oklahoman - - ENERGY - BY THE AS­SO­CI­ATED PRESS

Hello, Blueti­ful. Crayola an­nounced the name of its new blue crayon Thurs­day. Blueti­ful was the top pick of fans dur­ing two months of on­line vot­ing, beat­ing out Dreams Come Blue, Blue Moon Bliss, Reach for the Stars and Star Span­gled Blue.

The Eas­ton, Penn­syl­va­nia-based crayon maker re­ceived nearly 90,000 name sub­mis­sions be­fore nar­row­ing it down to five.

Blueti­ful will make its de­but later this year. It’s re­plac­ing the re­cently re­tired dan­de­lion.

Sci­en­tists at Ore­gon State Univer­sity ac­ci­den­tally dis­cov­ered the bril­liant blue hue while ex­per­i­ment­ing with ma­te­ri­als for use in elec­tron­ics.

Crayola is a sub­sidiary of Hall­mark Cards Inc., based in Kansas City, Mis­souri.

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