What do when home isn’t selling
Question: My home isn’t selling. What should I do?
Answer: It comes down to three things: 1) the property; 2) the price; and 3) the marketing. To maximize the sale of your home, you need all three working with maximum effectiveness.
Let’s examine more closely:
1) The property: Does your home give the impression that it’s well-maintained? Is it free of clutter and overtly personalized items that might interrupt prospective buyers from envisioning themselves there? Is it free of odors? Does it show dark?
2) The pricing: Is your home priced based on current market conditions in your neighborhood? Has an agent who specializes in your community given his/ her opinion of its value? Sometimes comps do not tell the whole story— especially in this changing market. A neighborhood expert is best poised to provide helpful insight.
3) The marketing: Is your home receiving maximum exposure? What are your agent’s online and print strategies to market your home? What does your listing agent do to attract cooperating brokers? Is your agent accessible 24⁄7 to handle inquiries, and showing requests? Does your agent keep in regular contact with you and give you feedback from showings?
Showing condition, pricing strategy and exposure all need to work in tandem to maximize the sale of your home. Have an honest conversation with your agent and see what you can do together to facilitate the sale of your home.