Ques­tions to ask po­ten­tial list­ing agents

The Palm Beach Post - Residences - - Front Page -

Ques­tion: I’m in­ter­view­ing dif­fer­ent agents to list my home for sale. What ques­tions should I ask?

An­swer: I think the best ques­tion one could ask a prospec­tive list­ing agent is, “What price should this home be listed at, and how does mar­ket data support said price?” This will ac­com­plish two things: 1) You will get a sense of where the agent feels the prop­erty should be listed; and 2) You will see the agent’s abil­ity to por­tray your home as a good value to other agents and prospec­tive buy­ers.

An agent who spe­cial­izes in your neigh­bor­hood should be able to cite re­cent sales and con­crete ex­am­ples of mar­ket trends in your area to jus­tify the price he or she has given you. Are they knowl­edge­able about the spe­cific sales, and why one may have been un­usu­ally low or un­usu­ally high? The list­ing agent who is best equipped to mar­ket your home and ne­go­ti­ate on your be­half should be fa­mil­iar with sales in your neigh­bor­hood.

And be­cause it of­ten takes a tremen­dous amount of ex­po­sure and mar­ket­ing dol­lars to max­i­mize the price you can re­al­ize for your home, ask for spe­cific ex­am­ples of what the agent is cur­rently do­ing to mar­ket homes in your area.

They should have an ex­ist­ing mar­ket­ing plat­form in place to at­tract prospec­tive buy­ers. If they are not cur­rently in­vest­ing mar­ket­ing dol­lars into their list­ings, how can you be cer­tain they will give you the ex­po­sure you de­serve?

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