VCU Brand­cen­ter stu­dents to un­veil new project

‘Project Run­way’ is the main in­spi­ra­tion for ‘Project Hol­i­day’ en­deavor

The Progress-Index - - LOCAL - Contributed Re­port

RICH­MOND — First year Ex­pe­ri­ence De­sign stu­dents of the VCU Brand­cen­ter will un­veil their new­est project at se­lect Westhamp­ton Mer­chants As­so­ci­a­tion stores on Fri­day, Nov. 24. The grand view­ing event will in­clude wine, cider, hot choco­late, cook­ies, candy canes, and more.

“I am hon­ored to be a part of some­thing that has the po­ten­tial to be­come a Rich­mond tra­di­tion dur­ing the hol­i­day sea­son,” said Joelle Halle, one of the par­tic­i­pat­ing stu­dents. “As a de­sign stu­dent, it’s very ex­cit­ing to make the shift to bring real projects to life. Project Hol­i­day is not only bring­ing artists and busi­ness own­ers to­gether, it is an event that will unite the en­tire Rich­mond com­mu­nity. The idea of inspiring won­der is some­thing that ev­ery­one can re­late to. I’m hope­ful it will have a lot more im­pact than any of us can see right now.”

Imag­ine Project Hol­i­day like the show Project Run­way, a friendly com­pe­ti­tion for the top hol­i­day

win­dow dis­play. This event hopes to bring out per­son­al­ity, and spark won­der. The look and feel of each win­dow should cap­ture the spirit of the hol­i­day sea­son, and the city of Rich­mond.

Spon­sored by the Westhamp­ton Mer­chants As­so­ci­a­tion, Project Hol­i­day in­cludes 28 par­tic­i­pat­ing mer­chants.

“I cre­ated Project Hol­i­day as a way for the Westhamp­ton Mer­chants to show­case their prod­ucts, while of­fer­ing our com­mu­nity a mag­i­cal and free event for the hol­i­day sea­son,” said Rebecca Floyd, Pro­ducer of Project Hol­i­day. “When An­drew LeVasseur from the VCU Brand­cen­ter got his Master

class in­volved, I knew that this was go­ing to be some­thing big for Rich­mond”.

The VCU Brand­cen­ter is a two-year, full­time master's pro­gram fo­cused on de­vel­op­ing the best cre­ative prob­lem-solvers in the world. As an in­di­vid­ual project, each stu­dent is re­spon­si­ble for dec­o­rat­ing at least one par­tic­i­pat­ing store­front win­dow, along with var­i­ous other jobs to help brand this in­au­gu­ral event. Project Hol­i­day will run through the hol­i­days, taken down af­ter New Years.

“I am so im­pressed with the stu­dents at the VCU Brand­cen­ter. It has been an amaz­ing ex­pe­ri­ence work­ing with them on this project. I can­not wait to see the

win­dow at 1z2z3z come to life this Novem­ber,” said mer­chant Lief Stiles of 1z2z3z about the up­com­ing event.

In the true spirit of the hol­i­day sea­son, Project Hol­i­day wants bring aware­ness to Rich­mond Christ­mas Mother Fund, which pro­vides grants and fund­ing for mul­ti­ple char­i­ties through­out the Greater Rich­mond re­gion, among other char­i­ties. The funds are pro­vided to brighten the hol­i­day sea­son for in­di­vid­u­als and fam­i­lies through our cho­sen part­ner char­i­ties.

Learn more about the event by vis­it­ing www. pro­jec­thol­i­dayrva.com.

Visit www.west­hamp­ton­rva.com to learn more about the shops at Westhamp­ton Mer­chants As­so­ci­a­tion.

[CONTRIBUTED PHOTO]

First year Ex­pe­ri­ence De­sign stu­dents from VCU Brand­cen­ter and Pro­fes­sor An­drew LeVasseur, back right, pre­pare for their Project Hol­i­day event at Westhamp­ton Mer­chants As­so­ci­a­tion shops on Nov. 24.

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