VCU Brandcenter students to unveil new project
‘Project Runway’ is the main inspiration for ‘Project Holiday’ endeavor
RICHMOND — First year Experience Design students of the VCU Brandcenter will unveil their newest project at select Westhampton Merchants Association stores on Friday, Nov. 24. The grand viewing event will include wine, cider, hot chocolate, cookies, candy canes, and more.
“I am honored to be a part of something that has the potential to become a Richmond tradition during the holiday season,” said Joelle Halle, one of the participating students. “As a design student, it’s very exciting to make the shift to bring real projects to life. Project Holiday is not only bringing artists and business owners together, it is an event that will unite the entire Richmond community. The idea of inspiring wonder is something that everyone can relate to. I’m hopeful it will have a lot more impact than any of us can see right now.”
Imagine Project Holiday like the show Project Runway, a friendly competition for the top holiday
window display. This event hopes to bring out personality, and spark wonder. The look and feel of each window should capture the spirit of the holiday season, and the city of Richmond.
Sponsored by the Westhampton Merchants Association, Project Holiday includes 28 participating merchants.
“I created Project Holiday as a way for the Westhampton Merchants to showcase their products, while offering our community a magical and free event for the holiday season,” said Rebecca Floyd, Producer of Project Holiday. “When Andrew LeVasseur from the VCU Brandcenter got his Master
class involved, I knew that this was going to be something big for Richmond”.
The VCU Brandcenter is a two-year, fulltime master's program focused on developing the best creative problem-solvers in the world. As an individual project, each student is responsible for decorating at least one participating storefront window, along with various other jobs to help brand this inaugural event. Project Holiday will run through the holidays, taken down after New Years.
“I am so impressed with the students at the VCU Brandcenter. It has been an amazing experience working with them on this project. I cannot wait to see the
window at 1z2z3z come to life this November,” said merchant Lief Stiles of 1z2z3z about the upcoming event.
In the true spirit of the holiday season, Project Holiday wants bring awareness to Richmond Christmas Mother Fund, which provides grants and funding for multiple charities throughout the Greater Richmond region, among other charities. The funds are provided to brighten the holiday season for individuals and families through our chosen partner charities.
Learn more about the event by visiting www. projectholidayrva.com.
Visit www.westhamptonrva.com to learn more about the shops at Westhampton Merchants Association.
First year Experience Design students from VCU Brandcenter and Professor Andrew LeVasseur, back right, prepare for their Project Holiday event at Westhampton Merchants Association shops on Nov. 24.