Down­town re­tail shop chang­ing its op­er­a­tion

Troy store to close, but ser­vices will still be of­fered

The Record (Troy, NY) - - FRONT PAGE - @Lau­renTheRecord on Twit­ter By Lau­ren Hal­li­gan lhal­li­gan@dig­i­tal­first­media.com

TROY, N. Y. » Lo­cal busi­ness For­age + Sundry is clos­ing its shop doors later this month, but owner Tess Palma- Martinez plans to con­tinue of­fer­ing both goods and ser­vices.

After two years at 53 Third St. in down­town Troy, For­age + Sundry is leav­ing its store­front.

A Saratoga Springs na­tive, Palma- Martinez orig­i­nally started For­age + Sundry when she moved to Troy about three years ago as a wholesale busi­ness, sell­ing ter­rar­i­ums, pot­ted plants and air plant gar­dens to dif­fer­ent stores around the Cap­i­tal Re­gion.

She then ex­panded into of­fer­ing work­shops and build­ing win­dow dis­plays for re­tail­ers, be­fore start­ing a store and work­shop space of her own in 2015.

The down­town shop served as a good way to build clien­tele and gain ex­po­sure, Palma- Martinez said. “It’s been re­ally in­cred­i­ble, all of the con­nec­tions that I’ve made, lots of re­ally amaz­ing peo­ple that even now are very close friends, just be­cause of this space.”

Nev­er­the­less, soon it will be time to close.

Go­ing for­ward, Palma- Martinez said her fo­cus with For­age + Sundry will be on the ser­vice­based of­fer­ings. This is what she stud­ied in school, and it is her pas­sion.

While run­ning the work­shop and re­tail sides of her busi­ness, Palma- Martinez found she wasn’t do­ing as much on the de­sign ser­vices end and she had hoped. “Hav­ing a store is very con­sum­ing,” she said.

So, Palma- Martinez is chang­ing

the For­age + Sundry busi­ness model. When the lease came up, she reeval­u­ated and re­al­ized she didn’t want to re­new. “I wanted to shift,” she said.

The owner’s goal is to dive into more in­te­rior de­sign, photo styling and plant in­stal­la­tions for spa­ces or events, while stay­ing con­nected with the com­mu­nity, do­ing some pop- ups and work­shops as well.

Even though she’s leav­ing it be­hind, “The store has been won­der­ful,” Palma- Martinez said. “I just de­cided that this is not where I want my fo­cus to be any­more.”

“The store is great, how­ever it’s seven days a week and I’m sit­ting in­side the store all day, ev­ery day. As a per­son, I know that that doesn’t work for me,” she con­tin­ued. “I like to be build­ing and mak­ing things and then in­stalling them, cre­at­ing spa­ces.”

To her cus­tomers, Palma- Martinez said, “I’m grate­ful for all of their sup­port through the years, and fol­low­ing and ex­cite­ment and shar­ing in the beauty that is For­age + Sundry with me.”

Palma- Martinez plans to still sell plants and For­age + Sundry branded prod­ucts through her web­site, with pick- up or de­liv­ery avail­able in the Cap­i­tal Re­gion.

A Fi­nal Days sale will be held on Satur­day and Sun­day Sept. 23 and 24 at the store, where all mer­chan­dise will dis­counted.

A fi­nal party will be held from 11 a. m. to 3 p. m. on Satur­day, Sept. 30 in the Third Street shop, with mu­sic, re­fresh­ments and clear­ance sales.

More in­for­ma­tion about For­age + Sundry is avail­able on­line at www.for­age­and­sundry.com or www.face­book.com/for­age­and­sundry.

PHO­TOS BY LAU­REN HAL­LI­GAN — LHAL­LI­GAN@ DIG­I­TAL­FIRST­MEDIA. COM

Tess Palma- Martinez, owner of For­age + Sundry, stands in­side the re­tail shop at 53Third St. in down­town Troy.

For­age + Sundry will close its re­tail shop at 53Third St. in down­town Troy.

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