Banners help showcase downtown business district
The lantern-style lampposts used in downtown streetscaping, Broad Street and Main Street signs representing the primary streets in the business district and the 1887 date of the borough’s incorporation, along with the Historic Downtown Souderton designation, are all part of the new Business Improvement District logo.
“We thought that this one logo really does a good job of representing all the things that we’re known for and what we want to be known for moving forward — holding onto our past and growing into the future,” said Souderton-Telford Main Streets Manager Joanne Coppens.
“In addition to telling the story of who we are, it also lets everyone know that whenever they see this logo the project is a result of the Business Improvement District at work,” logo information says.
One of the places that logo can be seen is on new banners being added in the business district. There are also new Third Friday Souderton banners.
“Banners just brighten up a town,” Coppens said. “They’re there to inform. They’re also just there to decorate and liven up the landscape, make it look more approachable and welcoming.”
The Historic Downtown and Third Friday banners, which will be up for the April to October 3rd Friday season, won’t be the only new ones.
“At Christmas time, we’re going to have Christmas banners up, and we’re working on Christmas decorative lights,” Coppens said.
The goal is to eventually have banners or decorative lights on all the utility poles on County Line Road between Chestnut Street and Cherry Lane, East Broad Street, the business district portion of West Broad Street and Main Street, she said.
That doesn’t mean the BID banners will be the only ones, though, she said.
Other banners that are already there, such as the ones for Montgomery Theater and Concert Sundaes (during the Concert Sundaes season) will remain, as well as the possibility of others being added, she said.
“Ours are to fill in the places that theirs aren’t, not to push theirs out,” Coppens said.
The different banners are designed to have a coordinated look without being an exact match, she said.
“We want to showcase everything that we do,” Coppens said. “When you put the Concert Sundaes next to our banner, they look like they belong together. We’re all part of the same community.”
In another BID-related matter, Imago Dei Church has donated 11 flower planters that were distributed to businesses that will be putting the planters out in front of the businesses, Coppens said.
Third Friday activities are planned to continue expanding into additional parts of the business district, Coppens said. The Sept. 15 one will include a celebration of Hispanic Heritage Month and will feature some of Souderton’s Hispanic restaurants.
“We’ve got some great ones,” Coppens said.
“Third Fridays is doing great,” she said.
At the start of this year’s 3rd Friday season, there were eight vendors on the street and seven businesses taking part, she said. By August, that had grown to 24 vendors and 11 businesses.
“Events bring new clientele to the streets. They bring new investors to the streets,” Coppens said. “People come out and they see a town that’s hopping. They see that as a potential place to grow their business and that’s what we’re all about.”
The goal is to sustain existing businesses and to bring in new ones, she said.
The past few years have brought new businesses to town and there is the potential for more in the next few years, she said.
“We’re on a nice roll and it’s cool to see,” Coppens said.
“We’ve made a lot of progress in a couple years, so I can’t wait to see where we go next,” she said. “It’s a fun time to be in Souderton.”
One of the new banners in Souderton’s Business Improvement District is displayed on Main Street.