Ban­ners help show­case down­town busi­ness dis­trict

The Reporter (Lansdale, PA) - - LOCAL NEWS - By Bob Keeler bkeeler@21st-cen­tu­ry­media. com @by­bob­keeler on Twit­ter

The lantern-style lamp­posts used in down­town streetscap­ing, Broad Street and Main Street signs rep­re­sent­ing the pri­mary streets in the busi­ness dis­trict and the 1887 date of the bor­ough’s in­cor­po­ra­tion, along with the His­toric Down­town Soud­er­ton des­ig­na­tion, are all part of the new Busi­ness Im­prove­ment Dis­trict logo.

“We thought that this one logo re­ally does a good job of rep­re­sent­ing all the things that we’re known for and what we want to be known for mov­ing for­ward — hold­ing onto our past and grow­ing into the fu­ture,” said Soud­er­ton-Telford Main Streets Man­ager Joanne Cop­pens.

“In ad­di­tion to telling the story of who we are, it also lets ev­ery­one know that when­ever they see this logo the project is a re­sult of the Busi­ness Im­prove­ment Dis­trict at work,” logo in­for­ma­tion says.

One of the places that logo can be seen is on new ban­ners be­ing added in the busi­ness dis­trict. There are also new Third Fri­day Soud­er­ton ban­ners.

“Ban­ners just brighten up a town,” Cop­pens said. “They’re there to in­form. They’re also just there to dec­o­rate and liven up the land­scape, make it look more ap­proach­able and wel­com­ing.”

The His­toric Down­town and Third Fri­day ban­ners, which will be up for the April to Oc­to­ber 3rd Fri­day sea­son, won’t be the only new ones.

“At Christ­mas time, we’re go­ing to have Christ­mas ban­ners up, and we’re work­ing on Christ­mas dec­o­ra­tive lights,” Cop­pens said.

The goal is to even­tu­ally have ban­ners or dec­o­ra­tive lights on all the util­ity poles on County Line Road be­tween Chestnut Street and Cherry Lane, East Broad Street, the busi­ness dis­trict por­tion of West Broad Street and Main Street, she said.

That doesn’t mean the BID ban­ners will be the only ones, though, she said.

Other ban­ners that are already there, such as the ones for Mont­gomery Theater and Con­cert Sun­daes (dur­ing the Con­cert Sun­daes sea­son) will re­main, as well as the pos­si­bil­ity of oth­ers be­ing added, she said.

“Ours are to fill in the places that theirs aren’t, not to push theirs out,” Cop­pens said.

The dif­fer­ent ban­ners are de­signed to have a co­or­di­nated look with­out be­ing an ex­act match, she said.

“We want to show­case ev­ery­thing that we do,” Cop­pens said. “When you put the Con­cert Sun­daes next to our ban­ner, they look like they be­long to­gether. We’re all part of the same com­mu­nity.”

In an­other BID-re­lated mat­ter, Imago Dei Church has do­nated 11 flower planters that were dis­trib­uted to busi­nesses that will be putting the planters out in front of the busi­nesses, Cop­pens said.

Third Fri­days

Third Fri­day ac­tiv­i­ties are planned to con­tinue ex­pand­ing into ad­di­tional parts of the busi­ness dis­trict, Cop­pens said. The Sept. 15 one will in­clude a celebration of His­panic Her­itage Month and will fea­ture some of Soud­er­ton’s His­panic restau­rants.

“We’ve got some great ones,” Cop­pens said.

“Third Fri­days is do­ing great,” she said.

At the start of this year’s 3rd Fri­day sea­son, there were eight ven­dors on the street and seven busi­nesses tak­ing part, she said. By Au­gust, that had grown to 24 ven­dors and 11 busi­nesses.

“Events bring new clien­tele to the streets. They bring new in­vestors to the streets,” Cop­pens said. “Peo­ple come out and they see a town that’s hop­ping. They see that as a po­ten­tial place to grow their busi­ness and that’s what we’re all about.”

The goal is to sus­tain ex­ist­ing busi­nesses and to bring in new ones, she said.

The past few years have brought new busi­nesses to town and there is the po­ten­tial for more in the next few years, she said.

“We’re on a nice roll and it’s cool to see,” Cop­pens said.

“We’ve made a lot of progress in a cou­ple years, so I can’t wait to see where we go next,” she said. “It’s a fun time to be in Soud­er­ton.”

BOB KEELER — DIG­I­TAL FIRST ME­DIA

One of the new ban­ners in Soud­er­ton’s Busi­ness Im­prove­ment Dis­trict is dis­played on Main Street.

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