HER Style

Of­fer­ing ex­clu­sive fash­ions for Hot Springs

The Sentinel-Record - HER - Hot Springs - - Contents - Story by Grace Brown, pho­tog­ra­phy by Mara Kuhn

The weeks lead­ing up to the start of a new school year can be hectic, as par­ents and chil­dren rush from store to store try­ing to gather all the back-to-school es­sen­tials. One lo­cal bou­tique is look­ing to sim­plify the mad­ness, by of­fer­ing a “one-stop shop” for all things girlie.

Chan­tilly Bou­tique, 3834 Cen­tral Ave. is a trendy bou­tique owned by Misty Burroughs that opened just over three years ago. It car­ries the most eclec­tic pieces of cloth­ing, jew­elry, clutches and shoes at com­pet­i­tive prices for women of all ages.

“I’ve al­ways had a passion for cloth­ing and fash­ion, but af­ter I ran the pre-K pro­gram for 13 years at First Lutheran I de­cided this was what I wanted to do. I’ve al­ways wanted to own my own busi­ness. It’s my passion, it’s what I love,” said Burroughs.

The store ex­clu­sively of­fers a va­ri­ety of styles and pop­u­lar brands like Dear John pre­mium denim, Corky’s shoes and a few oth­ers only sold at Chan­tilly.

Many times, cloth­ing brands fea­tured in bou­tiques will only al­low one store in any given town to carry their items. Chan­tilly’s no­to­ri­ety has grown so much that brands have picked the store to fea­ture their wares to all of Hot Springs.

Chan­tilly prides it­self on the qual­ity and va­ri­ety of mer­chan­dise in­side the store. Burroughs en­sures that al­most any woman can find the per­fect out­fit at Chan­tilly.

“We can have three gen­er­a­tions (in a fam­ily) shop­ping at one time, like a mother, daugh­ter and grand­mother, and they all find some­thing,” said Burroughs. At present, the store is gear­ing up for back-toschool fash­ion, and the daily ship­ments are full of many fa­mil­iar styles of cloth­ing. As far as pants go, flair-legged, crushed velvet and cor­duroy are mak­ing a big come back. “Skinny jeans are not go­ing away, they’re still very pop­u­lar, but flair is huge. We get daily calls with peo­ple ask­ing for those all the time,” said Burroughs. Flo­ral prints seem to still dom­i­nate the trends, but flan­nel, pais­leys and cam­ou­flage are all very pop­u­lar pat­terns this sea­son. As al­ways, Chan­tilly of­fers plenty of game day es­sen­tials for area schools and the Arkansas Ra­zor­backs. Some of the game­day lines of­fered are only avail­able at Chan­tilly. Over the years, the busi­ness’ on­line pres­ence has grown tremen­dously. It gets new ship­ments in every day, and three­fourths of the mer­chan­dise ends up posted to the store’s In­sta­gram page. The pop­u­lar so­cial me­dia site has been in­stru­men­tal to the store’s mar­ket­ing strat­egy. It started out with just a few thou­sand fol­low­ers but, over the years, more that 18,000 peo­ple have fol­lowed it on In­sta­gram alone. For now, Burroughs has cho­sen to fo­cus on grow­ing her clien­tele and im­prov­ing the bou­tique in any way she can, be­fore she thinks about ex­pand­ing. “We al­ready have such a great client base, and I feel very blessed to be where we are in the lit­tle over three year pe­riod we’ve been open,” said Burroughs.

illy ant Ch

Newspapers in English

Newspapers from USA

© PressReader. All rights reserved.