Offering exclusive fashions for Hot Springs
The weeks leading up to the start of a new school year can be hectic, as parents and children rush from store to store trying to gather all the back-to-school essentials. One local boutique is looking to simplify the madness, by offering a “one-stop shop” for all things girlie.
Chantilly Boutique, 3834 Central Ave. is a trendy boutique owned by Misty Burroughs that opened just over three years ago. It carries the most eclectic pieces of clothing, jewelry, clutches and shoes at competitive prices for women of all ages.
“I’ve always had a passion for clothing and fashion, but after I ran the pre-K program for 13 years at First Lutheran I decided this was what I wanted to do. I’ve always wanted to own my own business. It’s my passion, it’s what I love,” said Burroughs.
The store exclusively offers a variety of styles and popular brands like Dear John premium denim, Corky’s shoes and a few others only sold at Chantilly.
Many times, clothing brands featured in boutiques will only allow one store in any given town to carry their items. Chantilly’s notoriety has grown so much that brands have picked the store to feature their wares to all of Hot Springs.
Chantilly prides itself on the quality and variety of merchandise inside the store. Burroughs ensures that almost any woman can find the perfect outfit at Chantilly.
“We can have three generations (in a family) shopping at one time, like a mother, daughter and grandmother, and they all find something,” said Burroughs. At present, the store is gearing up for back-toschool fashion, and the daily shipments are full of many familiar styles of clothing. As far as pants go, flair-legged, crushed velvet and corduroy are making a big come back. “Skinny jeans are not going away, they’re still very popular, but flair is huge. We get daily calls with people asking for those all the time,” said Burroughs. Floral prints seem to still dominate the trends, but flannel, paisleys and camouflage are all very popular patterns this season. As always, Chantilly offers plenty of game day essentials for area schools and the Arkansas Razorbacks. Some of the gameday lines offered are only available at Chantilly. Over the years, the business’ online presence has grown tremendously. It gets new shipments in every day, and threefourths of the merchandise ends up posted to the store’s Instagram page. The popular social media site has been instrumental to the store’s marketing strategy. It started out with just a few thousand followers but, over the years, more that 18,000 people have followed it on Instagram alone. For now, Burroughs has chosen to focus on growing her clientele and improving the boutique in any way she can, before she thinks about expanding. “We already have such a great client base, and I feel very blessed to be where we are in the little over three year period we’ve been open,” said Burroughs.
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