HER Style

Beauty bou­tique fo­cuses on ser­vice

The Sentinel-Record - HER - Hot Springs - - Contents - Story and pho­tog­ra­phy by Lorien E. Dahl More in­for­ma­tion can be seen on­line at www. clay­roots­beauty.com.

Cel­e­brat­ing its eighth year in busi­ness this month, Clay Roots Beauty & Fa­cial Bou­tique has be­come a des­ti­na­tion for re­lax­ation to res­i­dents of Hot Springs and be­yond.

Owner Kim­berli Gar­ner calls the staff her “Clay Roots fam­ily,” say­ing they all share an in­cred­i­ble bond and she feels like a mother fig­ure to each of them. But the fo­cus al­ways re­mains on the clien­tele served there. She said, “We are here to pam­per our cus­tomers,” mak­ing sure to of­fer a soda, wa­ter or wine to all who come in for ser­vices, whether those be for hair, skin, nails or body.

In de­cid­ing on a name, Gar­ner wanted to go with words that evoked warmth with­out be­ing too fem­i­nine, as they cater to both men and women. “Clay” de­scribes the earthy, pli­able space where “Roots” can grow to form a firm and se­cure foun­da­tion. Com­bined, the im­agery de­scribes her dream of help­ing peo­ple trans­form them­selves within an en­vi­ron­ment that feels soft and sooth­ing.

The rec­og­niz­able logo, show­ing a fe­male fig­ure rising from a sys­tem of roots, was de­vel­oped by Gar­ner's daugh­ter, Ericka Gar­rett, who has also be­come a li­censed cos­me­tol­o­gist since the bou­tique opened. Though she's been in­volved with Clay Roots since its be­gin­ning, Gar­rett can now of­fer her hairstyling flair to cus­tomers, and counts her mother as one who she's crowned with sig­na­ture tresses.

All man­ner of hair treat­ments are avail­able, from cut and color to prod­ucts derived from pure plant ex­tracts and es­sen­tial oils. Ad­di­tional ser­vices in­clude man­i­cures and pedi­cures, chem­i­cal peels, mi­cro­der­mabra­sion, pho­tore­ju­ve­na­tion, sev­eral fa­cial treat­ments to com­bat is­sues like age spots, fine lines, rosacea and acne, along with eye­lash ex­ten­sions, lash and brow tint­ing, and wax­ing.

Their nail artist spe­cial­izes in free­hand de­sign, and mas­sage types are var­ied — from foot re­flex­ol­ogy, to hot stone treat­ments, and pre­na­tal mas- sage for ex­pec­tant mothers who have reached at least 13 weeks.

Gar­ner said she's al­ways been in­ter­ested in skin­care and the beauty busi­ness, and en­joys per­sonal in­ter­ac­tion. Hav­ing the bou­tique al­lows her to com­bine those facets, and it also pre­sented the op­por­tu­nity to ex­pand her own ed­u­ca­tion. Four years ago, she de­cided to reach the next level of her pas­sion by be­com­ing a li­censed aes­theti­cian. Now, she can help clients through per­son­al­ized ad­vanced fa­cial treat­ments based on in­di­vid­ual needs.

She in­deed knows the im­por­tance of pay­ing at­ten­tion to skin, as Gar­ner was pre­vi­ously di­ag­nosed with skin cancer. She uti­lizes that ex­pe­ri­ence in a pos­i­tive man­ner by help­ing to ed­u­cate her cus­tomers, en­cour­ag­ing them to be proac­tive when it comes to self-care. She is able to laud the use of sun­screen, while at the same time help­ing them feel bet­ter im­me­di­ately through the tal­ents of her fa­cial ser­vices.

Ad­di­tion­ally, Clay Roots car­ries makeup, skin­care prod­ucts and soaps that peo­ple can take home for them­selves. An ar­ray of Bath­house Soapery & Cal­dar­ium items, made in downtown Hot Springs, are sold, along with the Emi­nence Or­ganic Skin Care line from Hun­gary.

The bare Min­er­als makeup line is of­fered, and many cus­tomers come in ex­clu­sively for those prod­ucts. No ap­point­ment is re­quired for a makeup con­sul­ta­tion, but makeovers should be sched­uled in ad­vance for events like prom, home­com­ing and wed­dings. Needs can be ad­dressed in­clud­ing acne-prone skin, anti-ag­ing, oily skin, and de­hy­drated ma­ture skin.

To keep the Clay Roots name rel­e­vant on­line, mar­ket­ing is done by Cari Brady, and Gar­ner said her skills are cru­cial to the busi­ness' pro­mo­tion on web searches and so­cial me­dia, keep­ing both lo­cals and those out of the area abreast of bou­tique in­for­ma­tion.

Gar­ner knows the past eight years couldn't have been suc­cess­ful with­out clients. She said, “We love our cus­tomers. We know there are tons of sa­lons out there, and we want to set our­selves apart go­ing be­yond with our cus­tomer ser­vice, car­ing and ex­pe­ri­ence.”

Both those fa­mil­iar with Clay Roots and those who have never vis­ited can get a glimpse of the at­mos­phere there dur­ing an up­com­ing anniversary cel­e­bra­tion, set for 11 a.m. to 4 p.m. Oct. 28. At­ten­dees can en­joy re­fresh­ments and games, while tak­ing ad­van­tage of dis­counts and free gifts with pur­chases. Door prizes will also be given away. In ad­di­tion, Dr. James Camp­bell from Hot Springs Surgery & Vein Clinic will be do­ing Bo­tox treat­ments, which should be sched­uled be­fore event day.

All in­volved are thrilled to mark this suc­cess and ex­cited to throw a party hon­or­ing their beauty busi­ness.

Clay Roots is lo­cated at 241 Corner­stone Blvd., and hours of op­er­a­tion are 10 a.m. to 4 p.m. Mon­days, and 9 a.m. to 5 p.m. Tues­day through Satur­day.

Most ap­point­ments should be booked at least a week in ad­vance, but ac­com­mo­da­tions will be made to book sooner if pos­si­ble, and walk-ins are avail­able as staff can pro­vide. Call 525-8811 to book ser­vices.

the staff of clay roots beauty & Fa­cial bou­tique, in­clud­ing owner Kim­berli Gar­ner, seated at cen­ter in white.

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