Due to ben­e­fit from Ne­whall Ranch? Not cur­rent res­i­dents

The Signal - - OPINION -

I am writ­ing re­gard­ing the edi­to­rial piece “Ne­whall Ranch Op­por­tu­ni­ties: De­vel­op­ment of long-sought mini-city could mean wide­spread eco­nomic gain for SCV,” pub­lished July 22, 2017.

The bla­tant ca­ter­ing to the project in this ar­ti­cle left me feel­ing like I just read the re­sult of an un­com­fort­able phone call the Ad­ver­tis­ing Depart­ment had with an ed­i­tor about how The Sig­nal needs to con­sider its ad­ver­tis­ers more than its read­er­ship or jour­nal­is­tic in­tegrity.

When was the last time you drove through SCV and ac­tu­ally saw how many new de­vel­op­ments are cur­rently in the works?

The quote from Scor­pion De­sign CFO Matthew Shep­herd was the pin­na­cle of how de­tached this ar­ti­cle felt from re­al­ity. “We see po­ten­tial for this area to be­come the Sil­i­con Sub­urbs.”

Has Mr. Shep­herd seen how ex­pen­sive hous­ing is in Sil­i­con Val­ley? The cost of liv­ing in gen­eral in the Bay Area is as­tro­nom­i­cally high!

I hope that in the fu­ture you are able to de­liver edi­to­rial pieces that are more bal­anced and con­nected to your read­ers.

Joe Mackey Santa Clarita

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