Putting Baby Boomers on Track
Retirement planning provides workshops and direction to set retirement goals
With more than four decades of financial service experience, John Eikenberry, president of Eikenberry Retirement Planning, said that he started out in the world of investing around the time “they started creating dirt.” After working more than a decade for Life of Virginia, he decided to go independent in 1984 and from there, built a large clientele comprised of individuals, small business owners and retirees.
Eikenberry made the switch to independent financial planner in order to do his own due diligence for what he could provide to clients – instead of being told what he should provide. During the past 30 years, the practice he created has evolved significantly – starting the firm with no clients, to upwards of 600 clients. His firm now has more than $40 million under management, with another $40 million on the fixed side.
Continuously making adjustments in how it attracts clients, today Eikenberry Retirement Planning markets mainly to people aged 55 to 65.
“Fifteen years ago we decided to be more specialized, and focused on people who were preparing for retirement,” Eikenberry told The Suit Magazine. “That has been the focus for us.”
As with many financial planners, Eikenberry Retirement Planning made the shift from an alpha to a more conservative approach in advising its clients. Since the market downturns of 2008 and 2011, which caused it to make significant changes as to how it now it positions client’s individual assets, the firm has been steadily evolving.
“We are conscious of that,” Eikenberry add-
John Eikenberry, President Eikenberry Retirement Planning