Putting Baby Boomers on Track

Re­tire­ment plan­ning pro­vides work­shops and di­rec­tion to set re­tire­ment goals

The Suit - - Contents -

With more than four decades of fi­nan­cial ser­vice ex­pe­ri­ence, John Eiken­berry, pres­i­dent of Eiken­berry Re­tire­ment Plan­ning, said that he started out in the world of in­vest­ing around the time “they started cre­at­ing dirt.” After work­ing more than a decade for Life of Vir­ginia, he de­cided to go in­de­pen­dent in 1984 and from there, built a large clien­tele com­prised of in­di­vid­u­als, small business own­ers and re­tirees.

Eiken­berry made the switch to in­de­pen­dent fi­nan­cial plan­ner in or­der to do his own due dili­gence for what he could pro­vide to clients – in­stead of be­ing told what he should pro­vide. Dur­ing the past 30 years, the prac­tice he cre­ated has evolved sig­nif­i­cantly – start­ing the firm with no clients, to up­wards of 600 clients. His firm now has more than $40 mil­lion un­der man­age­ment, with another $40 mil­lion on the fixed side.

Con­tin­u­ously mak­ing ad­just­ments in how it at­tracts clients, to­day Eiken­berry Re­tire­ment Plan­ning mar­kets mainly to peo­ple aged 55 to 65.

“Fif­teen years ago we de­cided to be more spe­cial­ized, and fo­cused on peo­ple who were pre­par­ing for re­tire­ment,” Eiken­berry told The Suit Mag­a­zine. “That has been the fo­cus for us.”

As with many fi­nan­cial plan­ners, Eiken­berry Re­tire­ment Plan­ning made the shift from an al­pha to a more con­ser­va­tive ap­proach in ad­vis­ing its clients. Since the mar­ket down­turns of 2008 and 2011, which caused it to make sig­nif­i­cant changes as to how it now it po­si­tions client’s in­di­vid­ual as­sets, the firm has been steadily evolv­ing.

“We are con­scious of that,” Eiken­berry add-

John Eiken­berry, Pres­i­dent Eiken­berry Re­tire­ment Plan­ning

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