The Waver­ton Company

The Suit - - Contents - By Judy Mag­ness

More Op­tions for Com­mer­cial Fi­nanc­ing

Mark Wet­zig, Se­nior Part­ner of The Waver­ton Company, worked in sales and business de­vel­op­ment in the food in­dus­try for almost 30 years. Re­peat­edly, he saw his clients, who were mainly restau­rant chain own­ers, hit the same road­block. It was dif­fi­cult for them to ob­tain fi­nanc­ing for equip­ment, fran­chise costs and other ex­penses to keep their busi­nesses thriv­ing and com­pet­i­tive.

In the sum­mer of 2013, Wet­zig started The Waver­ton Company, a com­mer­cial lend­ing so­lu­tion for a full range of busi­nesses need­ing fi­nanc­ing. In do­ing so, he stepped out of the cor­po­rate world into en­trepreneur­ship – some­thing he had wanted to do for a long time.

Ac­cord­ing to Wet­zig, com­mer­cial lenders con­sider three cri­te­ria when eval­u­at­ing a business: credit, col­lat­eral and cash flow. “Given the cur­rent eco­nomic con­di­tions, those fac­tors aren’t in per­fect shape for a lot of busi­nesses. Many tra­di­tional lenders don’t ap­pre­ci­ate that, whereas the lenders I use in the sec­ondary mar­ket will take that into con­sid­er­a­tion,” Wet­zig ex­plained. “Many of th­ese lenders spe­cial­ize in dif­fer­ent ar­eas of real es­tate, equip­ment leas­ing, or ac­counts re­ceiv­able fi­nanc­ing so they have a very good un­der­stand­ing of what is needed to con­sider a cus­tomer is a good risk.”

Wet­zig has made com­mu­ni­ca­tion and re­spon­sive­ness to clients a pri­or­ity at The Waver­ton Company, and clients no- tice those ef­forts. One client re­cently told Wet­zig that his firm has a dis­tinct ad­van­tage over other lend­ing firms be­cause they ac­tu­ally re­ply to in­quiries

Another ad­van­tage of the Colorado-based firm is the range of the fi­nanc­ing op­tions. In­stead of of­fer­ing just a few dif­fer­ent types of loans to clients, of­ten the case in com­mer­cial lend­ing, The Waver­ton Company has es­tab­lished re­la­tion­ships with over 50 niche, fo­cused lenders. Wet­zig em­pha­sized, “Our job is to match a lender with a client. With our business model and the amount of vari­a­tion we have in lend­ing op­tions, we elim­i­nate try­ing to fit a square peg in a round hole.”

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