The Waverton Company
More Options for Commercial Financing
Mark Wetzig, Senior Partner of The Waverton Company, worked in sales and business development in the food industry for almost 30 years. Repeatedly, he saw his clients, who were mainly restaurant chain owners, hit the same roadblock. It was difficult for them to obtain financing for equipment, franchise costs and other expenses to keep their businesses thriving and competitive.
In the summer of 2013, Wetzig started The Waverton Company, a commercial lending solution for a full range of businesses needing financing. In doing so, he stepped out of the corporate world into entrepreneurship – something he had wanted to do for a long time.
According to Wetzig, commercial lenders consider three criteria when evaluating a business: credit, collateral and cash flow. “Given the current economic conditions, those factors aren’t in perfect shape for a lot of businesses. Many traditional lenders don’t appreciate that, whereas the lenders I use in the secondary market will take that into consideration,” Wetzig explained. “Many of these lenders specialize in different areas of real estate, equipment leasing, or accounts receivable financing so they have a very good understanding of what is needed to consider a customer is a good risk.”
Wetzig has made communication and responsiveness to clients a priority at The Waverton Company, and clients no- tice those efforts. One client recently told Wetzig that his firm has a distinct advantage over other lending firms because they actually reply to inquiries
Another advantage of the Colorado-based firm is the range of the financing options. Instead of offering just a few different types of loans to clients, often the case in commercial lending, The Waverton Company has established relationships with over 50 niche, focused lenders. Wetzig emphasized, “Our job is to match a lender with a client. With our business model and the amount of variation we have in lending options, we eliminate trying to fit a square peg in a round hole.”