Building Bridges to Financial Independence
At age 12, most boys are in love with baseball cards, video games or a girl in their sixthgrade class, but for CapRock Wealth Advisors president Christian Bridges, this age marked the beginning of a lifelong career in the financial services industry.
“I fell in love with the stock market at age 12 and knew that this was what I wanted to do,” Bridges recounted. “I have a real passion for wanting to help people, and that passion flows throughout CapRock.”
That passion led Bridges to use the “LIVE” strategy – Longevity, Inflation, Volatility and Expectation – as a means to discuss all scenarios and options with clients to keep the lines of communication open and work together toward building financial independence.
“Since 2008 we have made even more improvements to continue to be open and transparent with clients,” says Bridges. “We always talk with them in terms of LIVE and risk tolerance, transparency and capital preservation.”
CapRock Wealth Advisors helps a wide range of clients – from young adult to those of pre-retirement age, to longtime retirees.
“No matter where our clients are in their careers, we let them know it is not about how much they build, but how much they get to keep,” says Bridges. “We want them to grow and preserve the assets that are there.”
To pursue that goal, CapRock Wealth Advisors sets clear expectations for each client, taking into account the full realm of family and life events, from marriages and divorces to childbirth,
THE SUIT MAGAZINE - SEPT 2014 to funerals.
“In this new financial environment, we make sure to educate our clients on what investments are being used and why, and how investments interact with each other,” Bridges explained. “If the market changes, we want to react early and appropriately. We need our clients to know what to expect as the markets change.”
Regardless of the status of the markets, one variable that has to be constantly addressed is the issue of longer retirements. A generation ago, a de- cade was the norm, but now a retirement spanning a quarter-century or more is quite common. One of the pillars of CapRock’s success has been being able to successfully guide retirees through this transition, to make their money last.
“In the past, advisors assumed the home was paid off and there was not a lot of debt, but now we assume they need 100 percent of their income to maintain their lifestyles unless we are told otherwise,” Bridges said.
By making assumptions that minimize risk while enhancing client com- munications, every day Bridges is still living out the dream that he fell in love with as a child.
“My greatest success is being able to sit down with clients to see where they are and how to get them to where they want to be,” Bridges emphasized. “That has been my passion since I started investing myself at age 12 – and it still is today.”
For a list of states in which I am registered to do business, please visit www.caprockwa.com Securities offered through LPL Financial, Member FINRA/SIPC www.finra.org and www.sipc.org