Build­ing Bridges to Fi­nan­cial In­de­pen­dence

The Suit - - Cover Story -

At age 12, most boys are in love with base­ball cards, video games or a girl in their six­th­grade class, but for CapRock Wealth Ad­vi­sors pres­i­dent Christian Bridges, this age marked the be­gin­ning of a life­long ca­reer in the fi­nan­cial ser­vices in­dus­try.

“I fell in love with the stock mar­ket at age 12 and knew that this was what I wanted to do,” Bridges re­counted. “I have a real pas­sion for want­ing to help peo­ple, and that pas­sion flows through­out CapRock.”

That pas­sion led Bridges to use the “LIVE” strat­egy – Longevity, In­fla­tion, Vo­latil­ity and Ex­pec­ta­tion – as a means to dis­cuss all sce­nar­ios and op­tions with clients to keep the lines of com­mu­ni­ca­tion open and work to­gether to­ward build­ing fi­nan­cial in­de­pen­dence.

“Since 2008 we have made even more im­prove­ments to con­tinue to be open and trans­par­ent with clients,” says Bridges. “We al­ways talk with them in terms of LIVE and risk tol­er­ance, trans­parency and cap­i­tal preser­va­tion.”

CapRock Wealth Ad­vi­sors helps a wide range of clients – from young adult to those of pre-re­tire­ment age, to long­time re­tirees.

“No mat­ter where our clients are in their ca­reers, we let them know it is not about how much they build, but how much they get to keep,” says Bridges. “We want them to grow and pre­serve the as­sets that are there.”

To pur­sue that goal, CapRock Wealth Ad­vi­sors sets clear ex­pec­ta­tions for each client, tak­ing into ac­count the full realm of fam­ily and life events, from mar­riages and divorces to child­birth,

THE SUIT MAG­A­ZINE - SEPT 2014 to fu­ner­als.

“In this new fi­nan­cial en­vi­ron­ment, we make sure to ed­u­cate our clients on what in­vest­ments are be­ing used and why, and how in­vest­ments in­ter­act with each other,” Bridges ex­plained. “If the mar­ket changes, we want to re­act early and ap­pro­pri­ately. We need our clients to know what to ex­pect as the mar­kets change.”

Re­gard­less of the sta­tus of the mar­kets, one vari­able that has to be con­stantly ad­dressed is the is­sue of longer re­tire­ments. A gen­er­a­tion ago, a de- cade was the norm, but now a re­tire­ment span­ning a quar­ter-cen­tury or more is quite common. One of the pil­lars of CapRock’s suc­cess has been be­ing able to suc­cess­fully guide re­tirees through this tran­si­tion, to make their money last.

“In the past, ad­vi­sors as­sumed the home was paid off and there was not a lot of debt, but now we as­sume they need 100 per­cent of their in­come to main­tain their life­styles un­less we are told oth­er­wise,” Bridges said.

By mak­ing as­sump­tions that min­i­mize risk while en­hanc­ing client com- mu­ni­ca­tions, ev­ery day Bridges is still liv­ing out the dream that he fell in love with as a child.

“My great­est suc­cess is be­ing able to sit down with clients to see where they are and how to get them to where they want to be,” Bridges em­pha­sized. “That has been my pas­sion since I started in­vest­ing my­self at age 12 – and it still is to­day.”

For a list of states in which I am regis­tered to do business, please visit www.caprockwa.com Se­cu­ri­ties of­fered through LPL Fi­nan­cial, Mem­ber FINRA/SIPC www.finra.org and www.sipc.org

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