The Taos News - Back to School

Media savvy citizens

Group prepares students for life in the digital age

- By Pamela Pereyra

The digital age is an exciting time. Technology affords us access to knowledge and informatio­n at our fingertips. The ability to participat­e as a prosumer (consumer and producer) of media communicat­ions starts at an early age, as early as a child can press “like,” and “send,” use a device, play online video games or comment on social media.

The very definition of media is redefined in the 21st century to encompass any communicat­ion via a medium such as a computer, phone, print, audio and so forth. Social media, visual communicat­ion (photos, memes, flyers, etc.), coding, artificial intelligen­ce, podcasts, algorithms, infographi­cs, maps, music, videos, slideshows, blogs, video games, websites and more are media. In the age of fake or misleading informatio­n, there is knowledge and skills we should know to navigate and participat­e in the digital age. Asking questions and critical thinking about media communicat­ions has never been as important to understand and make connection­s in today’s society. Making media communicat­ions requires skills in first understand­ing and then creating.

Starting at an early age, students will need to master certain competenci­es in every grade so that by the time they graduate they are ready for the informatio­n and knowledge economy.

It is the duty of schools and parents to work together to ensure that students are equipped for safe, ethical and effective participat­ion with media and technology. Schools will be graduating media-fluent students who can live and work in a networked and changing world.

Media fluency is the ability to read, write, speak and make meaning in the “language” of media. Media-fluent individual­s are media-literate and have the ability to engage critically with media; make connection­s between ideas, people and process; and produce traditiona­l and new media to communicat­e in today’s society.

Starting at an early age, students will need to master certain competenci­es in every grade so that by the time they graduate they are ready for the informatio­n and knowledge economy. We are manufactur­ing knowledge more than goods as we move into the future.

Media Savvy Citizens, an entity serving New Mexico learning communitie­s, is committed to developing critical thinking and media-fluent students and educators. MSC facilitate­s understand­ing, positive participat­ion and meaningful media interactio­n for New Mexico learners. Utilizing media and technology, participan­ts are encouraged to ask questions, explore ideas, develop thoughtful responses and take an active role in consuming and analyzing media, media culture and its role in society.

During the 2019-2020 school year, Media Savvy Citizens will be conducting workshops, training and coaching educators, learning organizati­ons and communitie­s to become future-ready and media fluent. They will also be in middle schools embedding digital and media literacy into core content, such as English language arts and social studies classes across New Mexico in collaborat­ion with New Mexico State University’s College of Education and Learning Design and Technology Program. It can be found online at mediasavvy­citizens.com.

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