region throughout the rest of October.
A total of 6,100 coats will be delivered in Chester County; 8,700 coats will be distributed in Montgomery County and 8,100 coats will be distributed in Delaware County.
“A new, quality winter coat does so much more than keep a child warm,” added Mazzucola. “It provides them with a boost of self-confidence and a great sense of pride in ownership of that coat. All of these feelings ultimately help them arrive to school ready and willing to learn.”
With this year’s contribution to the effort, approximately 365,000 coats have been given away since 2008.
“Often times, this is the first piece of new clothing they have received or had the opportunity to pick out themselves. It’s a basic, daily essential most of us take for granted but to our coat recipients, it is much more than that,” Alvarino added.
The Auto Dealers CARing for Kids Foundation does not collect or distribute used coats — gifting only brand-new coats, according to Alvarino.
“Because of the high volume of new coats that we distribute, we have to order the coats about nine months prior to distributing them,” Alvarino said, adding that all fundraising done in the fall is for the following year’s program. “Donors can rest assured that 100 percent of all donations go directly towards the purchase of brand-new winter coats for impoverished children in the five-county Philadelphia area.”
Members of the public who wish to donate a coat can visit www.morethanautodealers.com. According to the site, a $20 donation will purchase one coat, and donors can select the amount they wish to donate.
The Auto Dealers CARing for Kids Foundation is the philanthropic arm of the Auto Dealers Association of Greater Philadelphia and the Philadelphia Auto Show. Since its founding in 2003 the foundation has provided more than $12.3 million to area children’s charities. Visit MoreThanAutoDealers.com for additional details. Email business story ideas to business editor/ writer firstname.lastname@example.org.