Warmth

The Times Herald (Norristown, PA) - - BUSI­NESS -

re­gion through­out the rest of Oc­to­ber.

A to­tal of 6,100 coats will be de­liv­ered in Ch­ester County; 8,700 coats will be dis­trib­uted in Mont­gomery County and 8,100 coats will be dis­trib­uted in Delaware County.

“A new, qual­ity win­ter coat does so much more than keep a child warm,” added Maz­zu­cola. “It pro­vides them with a boost of self-con­fi­dence and a great sense of pride in own­er­ship of that coat. All of these feel­ings ul­ti­mately help them ar­rive to school ready and will­ing to learn.”

With this year’s con­tri­bu­tion to the ef­fort, ap­prox­i­mately 365,000 coats have been given away since 2008.

“Of­ten times, this is the first piece of new cloth­ing they have re­ceived or had the op­por­tu­nity to pick out them­selves. It’s a ba­sic, daily es­sen­tial most of us take for granted but to our coat re­cip­i­ents, it is much more than that,” Al­varino added.

The Auto Deal­ers CAR­ing for Kids Foun­da­tion does not col­lect or dis­trib­ute used coats — gift­ing only brand-new coats, ac­cord­ing to Al­varino.

“Be­cause of the high vol­ume of new coats that we dis­trib­ute, we have to or­der the coats about nine months prior to dis­tribut­ing them,” Al­varino said, adding that all fundrais­ing done in the fall is for the fol­low­ing year’s pro­gram. “Donors can rest as­sured that 100 per­cent of all do­na­tions go di­rectly to­wards the pur­chase of brand-new win­ter coats for im­pov­er­ished chil­dren in the five-county Philadel­phia area.”

Mem­bers of the pub­lic who wish to do­nate a coat can visit www.moretha­nau­todeal­ers.com. Ac­cord­ing to the site, a $20 do­na­tion will pur­chase one coat, and donors can se­lect the amount they wish to do­nate.

The Auto Deal­ers CAR­ing for Kids Foun­da­tion is the phil­an­thropic arm of the Auto Deal­ers As­so­ci­a­tion of Greater Philadel­phia and the Philadel­phia Auto Show. Since its found­ing in 2003 the foun­da­tion has pro­vided more than $12.3 mil­lion to area chil­dren’s char­i­ties. Visit MoreTha­nAu­toDeal­ers.com for ad­di­tional de­tails. Email busi­ness story ideas to busi­ness ed­i­tor/ writer drovins@21stcen­tu­ry­media.com.

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