Citadel

The Times Herald (Norristown, PA) - - BUSI­NESS -

Grayson’s mom, Jackie Sav­ery, told the group that the 8-year-old has been a pa­tient at Chil­dren’s Hospi­tal of Philadel­phia for six years — treated for a brain tu­mor and a trau­matic lawn mower ac­ci­dent.

She said that ev­ery time she shares her son’s story — some­one al­ways seeks her out to share their own story about Chil­dren’s Hospi­tal of Philadel­phia.

“There’s one theme that res­onates — and that is the fact that hope lives at CHOP,” she said. “I want to thank you for pro­vid­ing the do­na­tions that CHOP needs to en­sure that Grayson receives and con­tin­ues to re­ceive the life­sav­ing treat­ment he needs. Thank you for be­liev­ing in hope.”

Citadel was the ti­tle spon­sor for the Citadel Coun­try Spirit USA mu­sic fes­ti­val, which fea­tured head­lin­ers Alabama, Toby Keith, and Brad Pais­ley and held at Lud­wig’s Cor­ner in Glen­moore Aug. 24 to Aug. 26.

In an in­ter­view Nov. 7, or­ga­niz­ers of the event said they are look­ing to re­turn to Ch­ester County in 2019.

Ac­cord­ing to Alan Ja­coby, ex­ec­u­tive pro­ducer of Im­pact En­ter­tain­ment, or­ga­niz­ers would like to bring the event back to Lud­wig’s Cor­ner if pos­si­ble, but he stressed that fi­nal de­tails are still be­ing worked out.

“We’re in the process of dis­cus­sions now,” Ja­coby said. “We want to do it again, but haven’t fi­nal­ized the deal. Our pref­er­ence is to con­tinue where we started.”

Ja­coby added that they are look­ing be­yond just a one year event.

“We’re build­ing some­thing with a part­ner like Citadel and giv­ing back to the com­mu­nity like we did to­day with CHOP. Ev­ery­thing is point­ing in a pos­i­tive di­rec­tion,” he said.

Chil­dren’s Hospi­tal of Philadel­phia was also the ben­e­fi­ciary in­sti­tu­tion for Citadel Palooza, a mu­sic fes­ti­val held in Pottstown in 2017, which fea­tured Hunter Hayes.

Citadel’s re­la­tion­ship with Chil­dren’s Hospi­tal of Philadel­phia will con­tinue and will ex­pand, ac­cord­ing to March. The com­pany has signed on as pre­sent­ing spon­sor for Chil­dren’s Hospi­tal of Philadel­phia’s Walk on the Park­way in Philadel­phia next fall.

March went on to talk about how it makes sense for Citadel to work with Chil­dren’s Hospi­tal of Philadel­phia.

“First of all, they are work­ing in the same geo­graphic area that we are. So they are right in our own greater Philadel­phia com­mu­nity. They have renowned doc­tors and a great story to tell,” he said.

March said that there are “many wor­thy” or­ga­ni­za­tions that ask for do­na­tions, adding that as a fi­nan­cial in­sti­tu­tion, Citadel looks for the ones that have the most re­turn on in­vest­ment.

“If I have a dol­lar to give, I want to give it to a place that can do the most with a dol­lar,” he said, adding that Chil­dren’s Hospi­tal of Philadel­phia is one of those or­ga­ni­za­tions.

Citadel board mem­ber Joe Glace, who has vol­un­teered at Chil­dren’s Hospi­tal of Philadel­phia three times a week for more than three years and is now a hospi­tal am­bas­sador, also spoke dur­ing the check pre­sen­ta­tion cer­e­mony. He said his fam­ily has a unique bond with Chil­dren’s Hospi­tal of Philadel­phia.

“My daugh­ter is a leukemia survivor. She was treated at CHOP in 2004,” he said. “It was earth shat­ter­ing for us as a fam­ily. They just took such great care of our daugh­ter. She is great to­day and we are so in­debted to CHOP and so grate­ful.”

In ad­di­tion to do­nat­ing a por­tion of ticket sales, con­cert at­ten­dees made in­di­vid­ual do­na­tions dur­ing the mu­sic fes­ti­val.

The 2018 Citadel Coun­try Spirit USA not only raised funds for Chil­dren’s Hospi­tal of Philadel­phia, ac­cord­ing to a press re­lease, but it also brought in­come to the lo­cal Ch­ester County econ­omy. The over­all eco­nomic im­pact for Ch­ester County from Citadel Coun­try Spirit USA is es­ti­mated to be more than $3.5 mil­lion, based on data an­a­lyzed by Des­ti­na­tions In­ter­na­tional. Email busi­ness story ideas to busi­ness ed­i­tor/writer drovins@21st-cen­tu­ry­media.com.

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