Black­hawk trade­mark re­quires per­mis­sion to repli­cate

The Times (Northeast Benton County) - - FRONT PAGE - AN­NETTE BEARD abeard@nwadg.com

New lo­gos were rolled out for the Pea

Ridge Black­hawks and all four de­signs are copy­righted.

“We’re let­ting com­pa­nies know we have the copy­right of our lo­gos,” Mark Laster, com­mu­ni­ca­tions direc­tor for Pea Ridge Schools, said.

He ex­plained that all prof­its from the sale of mer­chan­dise car­ry­ing the lo­gos goes back to the school and that use of the logo re­quires a per­mis­sion slip, even for non­profit agen­cies. A per­mis­sion slip form is avail­able at the school ath­letic of­fice or by re­quest­ing one via email from Laster at mlaster@prs.k12.ar.us.

“It was part of giv­ing us our own iden­tity,” he said, ex­plain­ing that the old logo is ac­tu­ally used by sev­eral dif­fer­ent schools. “As we get larger, we wanted our own iden­tity.”

A com­mit­tee for­mu­lated the four de­signs that were se­lected.

“It doesn’t mat­ter who it is, or why — for jewelry, for profit or non­profit, teach­ers, clubs, even the school store. If they want to use the logo in any way, they have to fill out a logo per­mis­sion form,” he said.

“We are pro­tect­ing our sym­bol. That can be stopped at any time if mis­rep­re­sented,” he said. Li­censes will be up­held for one year and will be reeval­u­ated and re­newed an­nu­ally if re­quested.

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