Got a question? Quora --a growing Web site where identifiable people offer real expertise --might just be the answer.
What’s the meaning of life?
“ There’s no meaning of life. You have about 85 years to make the best of it.”
Okay, so the Internet might not solve your existential crisis. But it will provide almost instant answers to just about any question you could have. (The one above comes from Yahoo! Answers.)
And yet sorting through the clutter of sites to find the right answer often means making do with “good enough.” That’s because the sources are usually indiscernible or non-expert.
Into this cacophony has come a question-and-answer Web site that has the potential to do all the others one better. Launched last year by two former Facebook developers and now expanding rapidly, Quora is simple to use. Log on withaFacebookorTwitteraccount and ask or answer a question. The questions are tagged by topics, so people can search for information based on their interest areas. Looking for cooking tips? There’s a topic for that. Narrow it down to “ barbecue” and you’ll find recipes for the best barbecue sauce, a recommendation for the greatest barbecue restaurant in Kansas City, Kan. (Oklahoma Joe’s, if you’re curious) andaquestionaboutcarcinogens in smoked foods.
Sure, you can find these answers in a lot of places. Ask.com will give you a list of restaurants in KansasCity. Twitter userscanoffer their suggestions for good sauces. Head over to WebMD for cancer studies linked to smoked foods.
But on Quora, accounts are linked to users’ identities via their social networking sites and answers are more apt to come from people who actually know something. They provide their credentials and you decide whether to trust what they say. Users rate the best answers.
The cancer and smoked-foods link? Answeredbya surgeon at the University of California at Davis. Need tips on good books for children? A librarian and a schoolteacher weigh in. Want to know how much AOL spent on mailing compact discs in the ’90s sopeople could sign up? Five AOL executives, including co-founder Steve Case, answered that question (about $300 million).
Andrather than quick replies— on Twitter, limited to 140 characters — Quora allows for deeper, long-form answers, which means it can sometimes feel like a graduate school philosophy class, as one user called it.
There’s a collective attempt to get at both factual andmetaphysical truths. A user asked, “What’s it feel like to be stupid?” The answer, one of the most recommended on the site, came from a user whose heart disease maimed his ability to think. “After a year or so I am almost as ‘clever’ as I used to be, although I tend to ignore distractions more than I used to and focus on a smaller number of projects,” the writer said. “I’m still more laid back than I used to be, though, and have more patience with people.” His insight elevated the conversation far above a simple question and answer.
Quora was dubbed a promising start-up by tech blogs early on, but it didn’t draw much attention until December, when the site’s trafficbegangrowingexponentially— doubling in one week, again the following week and yet again in the first week of January. The private company is not releasing numbers, but users answering a question on the site estimated about half a million people have signed up so far.
These newmembers clearly see something to like in Quora, but the site still has more potential than track record. Like Twitter, it could become overrun by journalists, marketing gurus and imagemakers. It, too, could grow noisy. And of course, in the perpetually innovating world of the Internet, there is never a final answer. This column aims to answer your most pressing questions about the Internet and demystify the online world. Let us know what you’re curious about. E-mail email@example.com.