The 2016 Mazda CX-3: Smart and Stylish De­sign.

The Washington Post Sunday - - AUTOMOTIVE - To advertise please con­tact: Howard Bom­stein, Au­to­mo­tive Ad­ver­tis­ing Manager at Howard.Bom­stein@wash­; 202-334-5775 or David Fields at David.Fields@wash­ or Nor­man Fra­zier at Nor­man.Fra­zier@wash­ For con­tent re­lated in­quires please c

Smartly de­signed and ca­pa­ble of han­dling many of life’s ad­ven­tures, the 2016 Mazda CX-3 is the fifth ve­hi­cle in­tro­duced to the U.S. with KODO— Soul of Mo­tion de­sign and show­cas­ing the full suite of Mazda’s sig­na­ture SKY­AC­TIV Tech­nol­ogy. De­but­ing at the 2014 Los An­ge­les Auto Show, CX-3 was de­vel­oped to “Cre­ate the stan­dard for the next era.” It’s a ve­hi­cle de­signed to meet the needs of a new gen­er­a­tion of car buy­ers, sup­port­ing cre­ative, ad­ven­tur­ous life­styles wher­ever – from the ur­ban sprawl to the week­end get­away. “The 2016 CX-3 is the next evo­lu­tion of our mission to meld style, driv­ing en­joy­ment and ef­fi­ciency into a ve­hi­cle that demon­strates driv­ers don’t need to com­pro­mise to get what they want,” said Jim O’Sul­li­van, pres­i­dent and CEO, Mazda North Amer­i­can Op­er­a­tions (MNAO). “CX-3 was de­signed to de­liver all of the fun and tech­nol­ogy of our larger mod­els but at a price in the mar­ket where it will be a draw for buy­ers of all back­grounds. It is truly a ve­hi­cle that will help set the pace for its newly emerg­ing seg­ment.” CX-3 is shorter and lower than Mazda’s best-sell­ing CX-5 and de­liv­ers un­com­pro­mised ver­sa­til­ity with avail­able pre­dic­tive i-AC­TIV all-wheel drive, a punchy 146-horse­power, 2.0-liter SKY­AC­TIV-G en­gine and Mazda’s full suite of i-AC­TIVSENSE safety fea­tures op­tion­ally avail­able, in­clud­ing lane-de­par­ture warn­ing, rear cross-traf­fic alert, Smart Brake Sup­port, rear cam­era, Smart City Brake Sup­port (SCBS) and Mazda Radar Cruise Con­trol (MRCC). Yet, CX-3 is more than the sum of its parts. It is a ve­hi­cle tai­lored to de­liver a rich, invit­ing ex­pe­ri­ence not just for its driver, but also for its pas­sen­gers, with rear seats set slightly in­board to ease con­ver­sa­tion be­tween front and rear pas­sen­gers. It is a ve­hi­cle with in­te­rior de­tails and ma­te­ri­als that look and feel as el­e­gant as they are for­ward-think­ing, from the dark red seat stitch­ing to the soft touch ma­te­ri­als.

And it is a ve­hi­cle that car­ries it­self with style, with a long hood, short over­hangs, large wheels and a slim cabin, pre­sent­ing pro­por­tions that lend them­selves to a sense of strength and vi­tal­ity. It’s a de­sign that looks as though it’s in mo­tion even when it’s not.

At­ten­tion to de­tail sets CX-3 apart

The sub­com­pact cross­over seg­ment is grow­ing quickly, but CX-3 stands alone with its at­ten­tion to de­tail and pur­pose-led er­gonomics. Stan­dard in­side CX-3 is a push-but­ton starter and Mazda Connect in­fo­tain­ment of­fer­ing Blue­tooth phone pair­ing, au­dio stream­ing, USB ports for phone charg­ing and en­ter­tain­ment con­nec­tiv­ity and Com­man­der con­trol knob, as well as a seven-inch color touch­screen in­ter­face – all means of keep­ing con­nected in a quick-paced en­vi­ron­ment.

CX-3 feels dis­tinctly “Mazda,” from its ma­te­ri­als to its lay­out that puts the driver and pas­sen­ger com­fort and con­trol above all else. Yet, it charts new ter­ri­tory with an in­ti­mate en­vi­ron­ment de­signed to feel time­less and per­son­al­ized, cater­ing to those who sweat the de­tails and crave not just a mode of trans­porta­tion but an ex­pe­ri­ence and ex­pres­sion of their per­son­al­i­ties.

Curb ap­peal aplenty

The front view of the CX-3 is de­signed to present a bold look that suits the model’s stylish pro­por­tions. The grille stacks seven fins with avail­able sil­ver-painted front edges to cre­ate an ex­pres­sion of con­cen­trated en­ergy that flows hor­i­zon­tally. The sig­na­ture wing grille sur­round is stout and three-di­men­sional, as if ma­chined from solid metal. It forms the start­ing point for a pow­er­ful sense of speed that flows across the en­tire body. CX-3 is avail­able in the newly de­vel­oped Ce­ramic Metal­lic body color, which was in­tro­duced on the 2016 Mazda MX-5 Mi­ata. Its ex­pres­sion of a finely honed metal­lic sur­face and strong sense of hard­ness changes in ap­pear­ance depend­ing on the an­gle and in­ten­sity of light hit­ting it. The color joins Soul Red with show-car-lev­els of paint qual­ity. Mazda had to de­velop an en­tirely new paint process to ap­ply th­ese in­dus­try-unique colors, and they fur­ther make the CX-3 stand apart from its more pedes­trian com­pe­ti­tion.

The in­te­rior of­fers a high-qual­ity and so­phis­ti­cated feel that com­ple­ments the ex­te­rior de­sign. At­ten­tion was paid to ev­ery de­tail, in­clud­ing the co­he­sive­ness of de­signs and qual­ity of ma­te­ri­als. The sur­round­ing char­ac­ter line and rel­a­tively high belt­line, along with the deeply sculpted three­d­i­men­sional form of the door trim, cre­ate a com­fort­ing at­mos­phere for front-seat pas­sen­gers. All in­for­ma­tion dis­plays and con­trol sys­tems are po­si­tioned in to­ward the driver based on “Mazda’s Head-up Cock­pit” con­cept. Each part has been re­fined to pro­vide the in­te­rior with a pol­ished, high-qual­ity feel. Ex­am­ples in­cludes the avail­able dark red ac­cent color used on the door trim arm­rests and floor con­sole kneepads and the sharp form of the in­ner door han­dle bezels, which look as if they were sculpted from solid metal.

The front view of the Mazda CX-3 is de­signed to present a bold look that suits the model’s stylish pro­por­tions.


Newspapers in English

Newspapers from USA

© PressReader. All rights reserved.