2015 Chevy Cruze: Smarter Look­ing With Greater Con­nec­tiv­ity

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Chevro­let 2015 Cruze has re­vised ex­te­rior styling, en­hanced in­te­rior con­ve­nience and greater con­nec­tiv­ity – in­clud­ing new Text Mes­sage Alerts, Ap­ple Siri in­te­gra­tion and OnS­tar 4G LTE with avail­able Wi-Fi hotspot.

The new ex­te­rior styling cues are inspired by the all-new Im­pala and restyled 2014 Mal­ibu, while more in­tu­itive con­trols up­date the in­te­rior. New voice-con­trolled fea­tures en­hance safety when re­spond­ing to text mes­sages in the ve­hi­cle.

“We’ve sim­ply made a great, ver­sa­tile car even bet­ter,” said Steve Ma­joros, Chevro­let di­rec­tor of pas­sen­ger car and cross­over mar­ket­ing. “Chevro­let con­tin­ues to de­sign, build and sell the most com­pelling small cars in its history and the 2015 Cruze of­fers more of the fea­tures, con­nec­tiv­ity and ef­fi­ciency that are im­por­tant to to­day’s cus­tomers.”

The Cruze’s facelift for 2015 re­freshes the ap­pear­ance for LS, LT, RS and LTZ mod­els. A prom­i­nent dual-port front fas­cia takes styling cues from Im­pala and Mal­ibu, con­tribut­ing a more co­he­sive look across Chevro­let’s sedan range – in­clud­ing LED day­time run­ning lamps on LT and LTZ trims. They com­ple­ment the Cruze’s swept-back head­lamps, for a sportier pres­ence. Sev­eral new ex­te­rior and in­te­rior col­ors are of­fered.

Up­dates on the in­te­rior en­hance con­ve­nience:

Re­vised cuphold­ers make it eas­ier to in­sert and re­move cups Trunk re­lease re­lo­cated to the cen­ter con­sole Door lock switches re­lo­cated from the cen­ter con­sole to the front doors. In ad­di­tion to LS, LT, RS and LTZ mod­els, the 2015 Cruze lineup in­cludes Cruze Eco (EPA-rated 42 mpg high­way) and Cruze Diesel (EPA 46 mpg high­way), the most ef­fi­cient non-hy­brid pas­sen­ger car in Amer­ica. That’s about 10 per­cent greater ef­fi­ciency than the Volk­swa­gen Jetta TDI. The Cruze also de­liv­ers more horse­power (151 hp) and torque (264 lb-ft), than the Jetta TDI (140 hp / 236 lb-ft). Cruze Diesel’s driv­ing range is up to 717 miles per tank.

Cruze of­fers more stan­dard safety fea­tures than any other car in its class, in­clud­ing 2014 mod­els of the Ford Fo­cus and Toy­ota Corolla. Cruze has 10 stan­dard air bags – in­clud­ing side-im­pact and knee air bags for front pas­sen­gers – and of­fers side blind zone alert, rear cross traf­fic alert, rear park as­sist and a rearview cam­era.

“Cruze re­mains a strong en­try in the com­pact seg­ment, with fea­tures that con­tinue to bring new cus­tomers to Chevro­let,” said Ma­joros. “Along with Spark, Spark EV, Sonic and Volt, Chevy’s lineup of ef­fi­cient, tech­no­log­i­cally ad­vanced small cars is one of the in­dus­try’s most com­pelling.”

A mo­bile hub with greater con­nec­tiv­ity

The en­hanced con­nec­tiv­ity and con­ve­nience fea­tures for the 2015 Cruze in­clude a new Text Mes­sage Alerts fea­ture for smart­phone users with Blue­tooth pro­file (M.A.P.), which reads in­com­ing texts through the ve­hi­cle’s speak­ers, and Siri Eyes Free for iPhone iOS 6 and iOS 7 users to en­hance con­nec­tiv­ity and con­ve­nience. Each en­ables voice-con­trolled con­nec­tiv­ity, to help keep phones in pock­ets and hands on the wheel.

Ad­di­tional stan­dard and avail­able fea­tures in­clude:

Seven-inch-di­ag­o­nal color touch screen and ad­di­tional USB ports Chevro­let con­nected by OnS­tar 4G LTE with built-in Wi-Fi hotspot Next-gen­er­a­tion OnS­tar and MyLink en­hance­ments with en­hanced voice recog­ni­tion Avail­able Chevro­let App­Shop Avail­able nav­i­ga­tion. OnS­tar 4G LTE with avail­able Wi-Fi hotspot pro­vides a mo­bile hub for driv­ers and pas­sen­gers with easy ac­cess to apps and ser­vices that re­quire a high­speed data con­nec­tion. 4G LTE is the most cur­rent and fastest mo­bile data net­work – 10 times faster than 3G. And with OnS­tar, it of­fers stronger, broader cov­er­age than smart­phones on the same net­work and it’s easy to use: If the ve­hi­cle is on, the con­nec­tion is on, al­low­ing pas­sen­gers to con­nect per­sonal de­vices such as smart­phones, lap­tops and tablets, to high-speed wire­less In­ter­net. Each ve­hi­cle can ac­com­mo­date seven de­vices at one time. The Chevro­let App­Shop al­lows own­ers to view all avail­able apps and down­load them di­rectly to the ve­hi­cle, then or­ga­nize, up­date or delete them as needed. Avail­able apps con­nect driv­ers to ve­hi­cle data, mu­sic, news, weather, travel in­for­ma­tion and more.

Small-car strat­egy pro­duc­ing big-time re­sults

Cruze is the corner­stone of Chevro­let’s North Amer­i­can small-car lineup, which is at­tract­ing a greater share of the mar­ket and more young, first-time cus­tomers to Chevy show­rooms. Cruze is also Chevro­let’s best-selling car around the world, with more than 2.5 mil­lion sold glob­ally since its launch in mid2010. “These new cus­tomers are dis­cov­er­ing the fun, value and dura­bil­ity Chevy stands for,” said Paul Ed­wards, U.S. vice pres­i­dent, Chevro­let Mar­ket­ing. “In fact, Chevro­let is sec­ond among buy­ers un­der 25, as the brand con­tin­ues to grow share in the small-car seg­ments.”

Col­lec­tively the lineup in Amer­ica – in­clud­ing Spark, Spark EV, Sonic, Cruze and Volt – saw a 15.4-per­cent in­crease in over­all sales in the first quar­ter of 2014. Since Cruze’s launch about four years ago, and the ad­di­tions of the Spark and Sonic, Chevro­let’s over­all share of the small-, com­pact- and mini-car seg­ments has more than tripled – up 221 per­cent – with nearly half of the cus­tomers new to Chevro­let.

“The di­ver­sity of Chevro­let’s small­car line­ups, from the ef­fi­ciency of the Cruze clean diesel and the pure elec­tric per­for­mance of the Spark EV, of­fers a driv­ing so­lu­tion for ev­ery­one,” said Ed­wards. “With Cruze sales up 17 per­cent in the first quar­ter of 2014, the up­dated styling and greater con­nec­tiv­ity of the 2015 Cruze will ac­cel­er­ate Chevy’s small-car mo­men­tum when it goes on sale this fall.”

Founded in 1911 in Detroit, Chevro­let is now one of the world’s largest car brands, do­ing busi­ness in more than 140 coun­tries and selling more than 4.9 mil­lion cars and trucks a year. Chevro­let pro­vides cus­tomers with fu­el­ef­fi­cient ve­hi­cles that fea­ture spir­ited per­for­mance, ex­pres­sive de­sign and high qual­ity.

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