Dear Don­ald: You’re fired. Sin­cerely, NBC and Macy’s.

The Washington Post Sunday - - OUTLOOK - By Aaron Blake

It’s the joke that writes it­self. Don­ald J. Trump, the man most syn­ony­mous with hastily ter­mi­nat­ing the em­ploy­ment of oth­ers, is sud­denly very much on the other end of that ex­change. Trump, of course, is the real es­tate mogul who built an even big­ger brand for him­self by telling peo­ple “You’re fired” on his NBC re­al­ity show, “The Ap­pren­tice.” Now that the blovi­at­ing, uber-wealthy TV star is run­ning for pres­i­dent, he’s get­ting a taste of his own medicine.

The con­tro­versy be­gan ba­si­cally the mo­ment Trump en­tered the race for the Repub­li­can nom­i­na­tion. He said in his an­nounce­ment speech last month that many Mex­i­cans com­ing across the bor­der il­le­gally are very bad peo­ple, even “rapists.” (“Some,” he ad­mit­ted, might be “good peo­ple.”)

Soon af­ter­ward, Span­ish-lan­guage TV net­work Univi­sion said it was can­ning him and his Miss Uni­verse and Miss USA fran­chises. Then this past week, NBC Uni­ver­sal cut ties with the “Ap­pren­tice” host, as did Macy’s, which car­ries Trump’s brand of men’s suits, dress shirts, ties and even (yes, re­ally) a fra­grance called “Suc­cess.” A few hours later, Trump made a state­ment that it was he who wanted to nix the re­la­tion­ship, in part be­cause the clothes were made in China. It was un­clear why he hadn’t thought about that be­fore.

Sud­denly, al­most ev­ery­thing that had made Trump a celebrity rather than just a busi­ness­man was gone.

Trump is ac­tu­ally ris­ing in the polls. He’s now at 12 per­cent — sec­ond place in the GOP field — in a CNN-Opin­ion Re­search poll con­ducted as Univi­sion was end­ing its re­la­tion­ship with him. But sur­veys also show that Trump is hugely dis­liked over­all, even in­side the GOP. About six in 10 Iowa Repub­li­can vot­ers said in a Des Moines Register poll in May that they would never vote for him.

All of which means that this lit­tle ex­er­cise in fu­til­ity and ego is go­ing to cost Trump much more than just the GOP nom­i­na­tion.

Don­ald Trump, for run­ning a pres­i­den­tial cam­paign like a re­al­i­tyshow, you had the worst week in Washington. Con­grats, or some­thing. Have a can­di­date for the worst week in Washington? E-mail Chris Cil­lizza at chris.cil­lizza@wash­post.com.

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