CEO: Net­flix will look more like cable chan­nel

The Washington Times Daily - - Television -

In case there was any doubt that Net­flix sees it­self as a com­pet­ing TV chan­nel, CEO Reed Hast­ings said Tues­day that in the fu­ture he might want it to be in­cluded as part of a bun­dled cable pack­age.

Mr. Hast­ings said it’s get­ting tougher to con­vince cable TV to share rights to their shows — “they’re just be­ing good cap­i­tal­ists” — so Net­flix has been strik­ing more ex­clu­sive deals with con­tent cre­ators and pay­ing cable-tv prices to do so, ac­cord­ing to the Hol­ly­wood Re­porter. Plus, it has been cre­at­ing more con­tent of its own.

Mr. Hast­ings was speak­ing at the Mor­gan Stan­ley Tech­nol­ogy, Me­dia & Tele­com Con­fer­ence in San Fran­cisco.

Be­com­ing some­thing akin to a cable chan­nel that’s bun­dled to con­sumers isn’t some­thing Mr. Hast­ings en­vi­sions in the short term, but it’s the com­pany’s “nat­u­ral di­rec­tion,” he said.

Even­tu­ally, he said, Net­flix could look like HBO, with 40 per­cent of the con­tent its own and 60 per­cent com­ing from other sources.

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