‘Blackout in a can’ lands under review
A carbonated brew guzzled on college campuses is the focus of an intense write-in campaign urging federal regulators to take some buzz out of a sweet alcoholic drink sometimes referred to as “blackout in a can.”
The Federal Trade Commission is looking at a wave of complaints about the popular fruitflavored malt liquor Four Loko. Under review is the amount of alcohol in the brightly colored, supersized cans and how they are marketed.
The drink gained national attention in 2010 following the hospitalization of college students in New Jersey and Washington state. Some states banned the drink, worried about the caffeine in Four Loko and its potential to mask how much alcohol one could safely consume. Amid a crackdown by the Food and Drug Administration, the drink’s makers removed the caffeine and started selling Four Loko without the energy kick but with plenty of alcohol.