‘Black­out in a can’ lands un­der re­view

The Washington Times Daily - - Business -

A car­bon­ated brew guz­zled on col­lege cam­puses is the fo­cus of an in­tense write-in cam­paign urg­ing fed­eral reg­u­la­tors to take some buzz out of a sweet al­co­holic drink some­times re­ferred to as “black­out in a can.”

The Fed­eral Trade Com­mis­sion is look­ing at a wave of com­plaints about the pop­u­lar fruit­fla­vored malt liquor Four Loko. Un­der re­view is the amount of al­co­hol in the brightly col­ored, supersized cans and how they are mar­keted.

The drink gained na­tional at­ten­tion in 2010 fol­low­ing the hos­pi­tal­iza­tion of col­lege stu­dents in New Jer­sey and Washington state. Some states banned the drink, wor­ried about the caf­feine in Four Loko and its po­ten­tial to mask how much al­co­hol one could safely con­sume. Amid a crack­down by the Food and Drug Ad­min­is­tra­tion, the drink’s mak­ers re­moved the caf­feine and started sell­ing Four Loko with­out the en­ergy kick but with plenty of al­co­hol.

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