‘Cloud’ ex­pected to cre­ate a mil­lion jobs in U.S.

Tech­nol­ogy lets con­sumers store their data on­line

The Washington Times Daily - - Business - BY TIM DE­VANEY

The grow­ing move to “cloud com­put­ing,” in which con­sumers and busi­nesses store their data, ap­pli­ca­tions and re­sources on­line in­stead of on their own sys­tems, is ex­pected to cre­ate more than a mil­lion Amer­i­can jobs by 2015, ac­cord­ing to a new study from Mi­crosoft.

Mi­crosoft, a lead­ing cloud provider, found that this new tech­nol­ogy for data stor­age will save money, in­crease pro­duc­tiv­ity, and spur in­no­va­tion that will lead to job cre­ation over the next three years. The study was com­mis­sioned by Mi­crosoft and con­ducted by an­a­lyst firm IDC.

“The cloud is go­ing to have a huge im­pact on job cre­ation,” said Su­san Hauser, cor­po­rate vice pres­i­dent of the World­wide En­ter­prise and Part­ner Group at Mi­crosoft. “It’s a trans­for­ma­tive tech­nol­ogy that will drive down costs, spur in­no­va­tion, and open up new jobs and skill sets across the globe.”

Cloud com­put­ing, which ac­counts for 6.7 mil­lion jobs world­wide, will more than dou­ble that num­ber, ac­cord­ing to the study, to 14 mil­lion — in­clud­ing 4.6 mil­lion new jobs in China, 2.1 mil­lion in In­dia, 1.1 mil­lion in the U.S., 214,000 in Mex­ico, and 70,000 in Canada.

The cloud frees up in­for­ma­tion tech­nol­ogy pro­fes­sion­als to work on more mis­sion-crit­i­cal projects, ac­cord­ing to the study.

“Whereas be­fore, the IT di­rec­tor was chas­ing fires and tend­ing to pretty ba­sic plumb­ing, he now has the band­width to pur­sue truly strate­gic projects that move the busi­ness for­ward,” said Carol Reid, sales di­rec­tor at Ag­ile IT in San Diego.

The cloud also makes it eas­ier for com­pa­nies to con­nect with their cus­tomers and part­ners.

“One of the trends we’re see­ing is that com­pa­nies are us­ing cloud-based col­lab­o­ra­tion soft­ware not just for their in­ter­nal em­ploy­ees, but to en­gage and share in­for­ma­tion with part­ners and ven­dors,” said Aaron Net­tles, co­founder and CEO of Vor­site in Seat­tle.

The study pre­dicts 20,000 new jobs for the Dis­trict, sev­enth among U.S. cities. Philadel­phia and At­lanta will see sim­i­lar gains.

The three most pop­u­lar cities for cloud-re­lated jobs will see big gains: New York City will add 99,000, Los An­ge­les will add nearly 53,000, and Chicago, 38,000.

“Are there jobs there? Yes,” said Chris­tian An­schuetz, chief in­for­ma­tion of­fi­cer at Un­der­writ­ers Lab­o­ra­to­ries. “We need more re­sources to get this tech­nol­ogy into the hands of our cus­tomers, which is to their ben­e­fit and de­light.”

Three in­dus­tries will cre­ate the most cloud-re­lated jobs. Com­mu­ni­ca­tions will cre­ate 2.4 mil­lion jobs. Bank­ing will cre­ate 1.4 mil­lion jobs. Man­u­fac­tur­ing will cre­ate 1.3 mil­lion jobs.

Small busi­nesses are more likely than large busi­nesses to adopt cloud so­lu­tions, be­cause they have fewer legacy in­vest­ments in old tech­nol­ogy that will pre­vent them from mov­ing for­ward.

The same goes for emerg­ing mar­kets like China and In­dia, which will cre­ate the most job growth around the world.

Colom­bia (389 per­cent), Brazil (386 per­cent), Mex­ico (382 per­cent) and Chile (376 per­cent) will pro­duce the high­est cloud job growth, com­pared with what each of those coun­tries has now.

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