Con­ve­nient cup­cakes keep sweet tooth in check

The Washington Times Daily - - Business -

BEV­ERLY HILLS | Sprin­kles, the Bev­erly Hills bak­ery that helped in­spire the craze for sweet frost­ing in snack­size por­tions, will launch a cup­cakedis­pens­ing ma­chine at its flag­ship store.

The first high-tech vend­ing ma­chine rolled out on Tues­day, with three more in the works for New York City by the sum­mer, said founder and owner Can­dace Nel­son.

The Atm-like ma­chine fea­tures a touch screen and a ro­botic arm that pulls the right fla­vored cup­cake from a wall of sin­gle-serv­ing boxes in­side the store.

Ms. Nel­son said the cus­tom-built gad­get is in re­sponse to de­mand for in­creased hours at the pop­u­lar store.

“Af­ter din­ner peo­ple want a cup­cake. But we can’t be open all night long be­cause of our poor em­ploy­ees. So we’ll just stock it fresh be­fore they leave for the evening and it’ll be good to go,” she said.

The ma­chines will be re­stocked con­stantly through­out the day so the goods stay fresh.

Ms. Nel­son said she was in­spired to make the sug­ary treats avail­able 247 when she re­al­ized that she couldn’t sat­isfy her own late-night crav­ings.

“I was preg­nant with my sec­ond child and I thought, I’m the owner of a cup­cake bak­ery and even I can’t get a cup­cake in the mid­dle of the night,” she said.

Cus­tomers think the vend­ing ma­chines are a sweet idea.

“You can never have too much ac­cess to your cup­cakes,” said Pa­trick Swope of Rogers, Ark., who was vis­it­ing the Sprin­kles New York City shop with his fam­ily.

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