After ipad 2 comes — ipad, with new features, old name
SAN FRANCISCO | Apple gave the new ipad a bunch of new features but no new name.
When it goes on sale next week in the U.S. and several other countries, the hugely anticipated next generation of the device will be “the ipad” or perhaps “the new ipad” not “ipad 3” or “ipad HD,” as some had speculated.
The lack of a new name could cause confusion for buyers, particularly because the older model, the ipad 2, will still be sold. But the naming practice is consistent with Apple’s practices for the ipod. New models were simply called ipod, and consumers were left to figure out which generation of the product they were seeking.
The new ipad revealed Wednesday has, as expected, a sharper screen, driven by a faster processing chip that acts as the “brains” of the device. What was more surprising was that the new features mean the tablet computer will be slightly thicker and heavier than the ipad 2 because it needs a larger battery to power the high-resolution screen.
The battery life remains the same: about 10 hours of use.
Prices aren’t changing from the previous models. They will start at $499. Versions capable of accessing cellular networks will cost $629 to $829.
Apple is keeping the basic model of the ipad 2 in production and dropping the price to $399.
Apple said the new display will be sharper than for the average living-room high-definition television set and show more vibrant colors than previous models.
“We are taking it to a whole new level and are redefining the category that Apple created with the original ipad,” said Apple Inc. CEO Tim Cook at the launch event in San Francisco.
Earlier, Mr. Cook spoke of a “post-pc” era dominated by the ipad and other Apple products.
The new ipad will go on sale March 16 in the U.S., Canada and 10 other countries. A week later, it will go on sale in 25 more countries.
Compared with the ipad 2, the new model features a higher-resolution camera on the back, similar to the one in the iphone 4S.
The new ipad will be 0.37 inches thick, vs. 0.34 inches for the ipad 2. The weight is going up from 1.33 pounds to 1.44 pounds for the Wi-fi-only model. The original ipad weighed 1.5 pounds.
Apple also confirmed that the new model will come in a version that can use Verizon Wireless’ and AT&T Inc.’s LTE wireless broadband networks.
Apple Senior Vice President Phil Schiller talks about the new ipad on Wednesday in San Francisco.