Af­ter ipad 2 comes — ipad, with new fea­tures, old name

The Washington Times Daily - - Nation - BY MICHAEL LIEDTKE AND

SAN FRAN­CISCO | Ap­ple gave the new ipad a bunch of new fea­tures but no new name.

When it goes on sale next week in the U.S. and sev­eral other coun­tries, the hugely an­tic­i­pated next gen­er­a­tion of the de­vice will be “the ipad” or per­haps “the new ipad” not “ipad 3” or “ipad HD,” as some had spec­u­lated.

The lack of a new name could cause con­fu­sion for buy­ers, par­tic­u­larly be­cause the older model, the ipad 2, will still be sold. But the nam­ing prac­tice is con­sis­tent with Ap­ple’s prac­tices for the ipod. New mod­els were sim­ply called ipod, and con­sumers were left to fig­ure out which gen­er­a­tion of the prod­uct they were seek­ing.

The new ipad re­vealed Wed­nes­day has, as ex­pected, a sharper screen, driven by a faster pro­cess­ing chip that acts as the “brains” of the de­vice. What was more sur­pris­ing was that the new fea­tures mean the tablet com­puter will be slightly thicker and heav­ier than the ipad 2 be­cause it needs a larger bat­tery to power the high-res­o­lu­tion screen.

The bat­tery life re­mains the same: about 10 hours of use.

Prices aren’t chang­ing from the pre­vi­ous mod­els. They will start at $499. Ver­sions ca­pa­ble of ac­cess­ing cel­lu­lar net­works will cost $629 to $829.

Ap­ple is keep­ing the ba­sic model of the ipad 2 in pro­duc­tion and drop­ping the price to $399.

Ap­ple said the new dis­play will be sharper than for the av­er­age liv­ing-room high-def­i­ni­tion tele­vi­sion set and show more vi­brant colors than pre­vi­ous mod­els.

“We are tak­ing it to a whole new level and are re­defin­ing the cat­e­gory that Ap­ple cre­ated with the orig­i­nal ipad,” said Ap­ple Inc. CEO Tim Cook at the launch event in San Fran­cisco.

Ear­lier, Mr. Cook spoke of a “post-pc” era dom­i­nated by the ipad and other Ap­ple prod­ucts.

The new ipad will go on sale March 16 in the U.S., Canada and 10 other coun­tries. A week later, it will go on sale in 25 more coun­tries.

Com­pared with the ipad 2, the new model fea­tures a higher-res­o­lu­tion cam­era on the back, sim­i­lar to the one in the iphone 4S.

The new ipad will be 0.37 inches thick, vs. 0.34 inches for the ipad 2. The weight is go­ing up from 1.33 pounds to 1.44 pounds for the Wi-fi-only model. The orig­i­nal ipad weighed 1.5 pounds.

Ap­ple also con­firmed that the new model will come in a ver­sion that can use Ver­i­zon Wire­less’ and AT&T Inc.’s LTE wire­less broad­band net­works.


Ap­ple Se­nior Vice Pres­i­dent Phil Schiller talks about the new ipad on Wed­nes­day in San Fran­cisco.

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