Kraft Foods to rename snacks company Mondelez
NORTHFIELD | Kraft Foods Inc. announced Wednesday that its new global snacks company will be named Mondelez International Inc.
Mondelez was inspired by the suggestions of two Kraft employees. It is intended to evoke the idea of a “delicious world,” as “monde” is derived from the Latin word for “world” and “delez” calls to mind “delicious.”
Kraft announced in August that it would be splitting in two by the end of 2012 so both sides of the business could focus better on their priorities.
The North American grocery business will continue to carry the company name as Kraft Foods Group Inc., selling products such as Maxwell House coffee and Oscar Mayer meats. Its larger global snacks business will take on the new name to sell Trident gum and Cadbury chocolates in fast-growing countries worldwide.