Kraft Foods to re­name snacks com­pany Mon­delez

The Washington Times Daily - - Business -

NORTH­FIELD | Kraft Foods Inc. an­nounced Wed­nes­day that its new global snacks com­pany will be named Mon­delez In­ter­na­tional Inc.

Mon­delez was in­spired by the sug­ges­tions of two Kraft em­ploy­ees. It is in­tended to evoke the idea of a “de­li­cious world,” as “monde” is de­rived from the Latin word for “world” and “delez” calls to mind “de­li­cious.”

Kraft an­nounced in Au­gust that it would be split­ting in two by the end of 2012 so both sides of the busi­ness could fo­cus bet­ter on their pri­or­i­ties.

The North Amer­i­can gro­cery busi­ness will con­tinue to carry the com­pany name as Kraft Foods Group Inc., sell­ing prod­ucts such as Maxwell House cof­fee and Os­car Mayer meats. Its larger global snacks busi­ness will take on the new name to sell Tri­dent gum and Cad­bury choco­lates in fast-grow­ing coun­tries world­wide.

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