More lux­u­ri­ous than ever: 2013 Ford F-se­ries Su­per Duty to of­fer plat­inum se­ries, SYNC with Myford Touch

The Washington Times Daily - - Auto -

Ford F- Se­ries Su­per Duty cus­tomers de­mand a truck with tough­ness and ca­pa­bil­ity, yet they still ap­pre­ci­ate the ameni­ties that make their driv­ing ex­pe­ri­ence more en­joy­able. The 2013 F-se­ries Su­per Duty of­fers both, with a f irst- ever Plat­inum se­ries model and the ad­di­tion of SYNC with Myford Touch.

“The F-se­ries Su­per Duty Plat­inum is the lat­est ex­pres­sion of Built Ford Tough truck lux­ury,” said Brian Raths­burg, Fseries Su­per Duty Mar­ket­ing man­ager. “It has a dis­tinct ap­pear­ance and a long list of fea­tures to de­liver a su­pe­rior ex­pe­ri­ence. Along with that, it has all of the ca­pa­bil­ity F-se­ries trucks are fa­mous for.”

Build­ing on the suc­cess of the F-150 Plat­inum light-duty se­ries that de­buted in 2009, the F-se­ries Su­per Duty Plat­inum of­fers cus­tomers the ul­ti­mate in truck lux­ury.

Ford pi­o­neered the high-end lux­ury truck seg­ment in 1999 when it in­tro­duced the spe­cialedi­tion 2000 Har­ley-david­son F-150. In 2003 the first King Ranch Su­per Duty ar­rived, fol­lowed by the 2004 Har­leyDavid­son Su­per Duty. To­day, Ford sells a rich mix of high-end Lar­iat and King Ranch Su­per Duty mod­els; the new Plat­inum will fur­ther meet the grow­ing lux­ury needs of cus­tomers and deal­ers.

Avail­able only in the Su­per Duty crew cab, it can be or­dered as an F-250, F-350 or F-450 pickup and with the Ford-de­signed and Ford-built 6.7-liter Power Stroke diesel en­gine or the 6.2-liter V8 gas en­gine.

The Plat­inum se­ries makes a bold state­ment with a grille that fea­tures a satin chrome sur­round high­lighted by per­fo­rated mesh in­side. The up­dated grille is en­hanced by a monochro­matic bumper and chrome tow hooks.

The ex­te­rior of the Su­per Duty Plat­inum is lav­ished in chrome, in­clud­ing the door han­dles, mir­ror caps, run­ning boards and ex­haust tip. The box­side on both sides of the truck sports the “Plat­inum” name in chrome let­ters and the tail­gate is trimmed with a satin chrome ap­pliqué, sim­i­lar to the one used on the F-150 Plat­inum. Twenty- inch pol­ished- alu­minum wheels with painted black inserts round out the stun­ning ex­te­rior de­sign of the Su­per Duty Plat­inum.

The in­te­rior show­cases lux­ury in the form of unique wood grain ap­pliqués. The steer­ing wheel is heated and leather­wrapped, with gen­uine wood ac­cents. The in­stru­ment panel, cen­ter stack and door trims are wrapped in pre­mium wood grain. A new stor­age area on top of the dash in­cludes two USB ports, au­dio-video con­nec­tions, SD card slot and a 12-volt charg­ing port for cell phones and other dig­i­tal de­vices.

The driver’s seat has 10-way power-ad­justable seat­ing and both cap­tain’s chairs are up­hol­stered with softer, pre­mium leather, which is also used on the arm­rests and con­sole. Other ev­i­dence of fine crafts­man­ship in­cludes the seats and floor mats, which fea­ture the em­broi­dered “Plat­inum” logo.

Other stan­dard fea­tures in­clude: • SYNC with Myford Touch • Nav­i­ga­tion Sys­tem • Power-ad­justable ped­als • Rear view cam­era • Re­mote Start Sys­tem • Univer­sal garage door

opener • Power-tele­scop­ing mir­rors

Su­per Duty Plat­inum is avail­able in Ruby Red, Ko­diak Brown, Tuxedo Black, In­got Sil­ver and White Plat­inum. In­te­rior color of­fer­ings in­clude Pecan and Mid­night Black. An­other new ex­te­rior color, Blue Jean Metal­lic, will be avail­able for Su­per Duty mod­els other than Plat­inum. Work­ing harder and smarter

Un­like the past when a truck was of­ten lit­tle more than a spar­tan work ve­hi­cle, to­day’s truck cus­tomers won’t com­pro­mise, and they ex­pect ca­pa­bil­ity, ef­fi­ciency and re­fine­ment. The 2013 F-se­ries Su­per Duty elim­i­nates any thought of com­pro­mise.

Stan­dard Ford Syncbrings award-win­ning voice- con­trolled con­nec­tiv­ity into the cab of the most ca­pa­ble heavy-duty trucks avail­able. With SYNC, Su­per Duty driv­ers can con­nect com­pat­i­ble mo­bile phones and me­dia play­ers via Blue­tooth or USB to make calls and play back mu­sic us­ing voice con­trol. In ad­di­tion, driv­ers will get ac­cess to Ve­hi­cle Health Re­port and 911 As­sist, both no-charge life­time fea­tures, and SYNC Ser­vices in­clud­ing traf­fic alerts, busi­ness search and more — all while keep­ing their hands on the wheel and eyes on the road.

The 2013 F- Se­ries Su­per Duty builds on the foun­da­tion of SYNC with Myford Touch, which is avail­able for the first time. A new 8-inch, high-res­o­lu­tion touch screen dis­play gives driv­ers easy ac­cess to phone, cli­mate con­trol, en­ter­tain­ment and nav­i­ga­tion fea­tures along with a dra­mat­i­cally ex­panded voice con­trol vo­cab­u­lary.

The 8-inch dis­play screen also pro­vides a large, clear view be­hind the truck when in re­verse to help driv­ers ma­neu­ver in tight spa­ces or line up con­ven­tional trail­ers with the truck’s hitch.

Unique to Ford F-se­ries, de­sign­ers have op­ti­mized the phys­i­cal in­ter­face for Myford Touch to ac­com­mo­date truck users who may be wear­ing work gloves by pro­vid­ing easy ac­cess to cli­mate con­trols and au­dio pre­sets on the cen­ter stack. For video of Myford Touch in Su­per Duty, click here.

The lat­est ex­am­ple of F-se­ries lead­er­ship in truck de­sign, in­no­va­tion and tech­nol­ogy can be found in the 2013 Su­per Duty Plat­inum, avail­able later this year.

Avail­able only in the Su­per Duty crew cab, it can be or­dered as an F-250, F-350 or F-450 pickup.

The in­te­rior show­cases lux­ury in the form of unique wood grain ap­pliqués. The steer­ing wheel is heated and leather-wrapped, with gen­uine wood ac­cents.

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