For­mal per­fec­tion: BMW Group gar­ners 11 prizes at the 2012 red dot awards.

The Washington Times Daily - - Auto -

BMW Air­flow2 hel­met and Husq­varna Nuda 900 R are hon­oured with the “best of the best” spe­cial award.

Mu­nich. BMW Group De­sign sets bench­marks — not least when it comes to the num­ber of prizes it picks up. The red dot award: prod­uct de­sign 2012 sees the BMW Group cel­e­brat­ing 11 of the in­ter­na­tion­ally cov­eted ac­co­lades, in­clud­ing the high­est seal of qual­ity — the “best of the best” — for two of its prod­ucts: the BMW Air­flow 2 hel­met and the Husq­varna Nuda 900 R mo­tor­cy­cle. The red dot award also goes to the BMW 6 Se­ries Gran Coupe, BMW 6 Se­ries Coupe, BMW M5, BMW 1 Se­ries M Coupe, BMW C 600 Sport, BMW C 650 GT, BMW K 1600 GT and BMW G 650 GS. In ad­di­tion, the BMW 3 Se­ries Sedan re­ceives an “hon­ourable men­tion”. The awards will be pre­sented at the red dot gala which takes place on 2 July 2012 at the Aalto Theatre in Essen.

The red dot award, in­au­gu­rated in 1955, ranks among the most pres­ti­gious prod­uct de­sign ac­co­lades in the world. The jury con­sists of 30 in­ter­na­tional de­sign ex­perts who present the award in recog­ni­tion of out­stand­ing de­sign achieve­ments in a wide range of fields — from cars to ar­chi­tec­ture, life sci­ence, medicine and con­sumer elec­tron­ics. This year 1,800 ma­jor com­pa­nies and in­de­pen­dent de­sign­ers from 58 coun­tries com­peted in the red dot award: prod­uct de­sign 2012. A to­tal of 4,515 en­tries were sub­mit­ted to the 19 dif­fer­ent cat­e­gories.

In this year’s red dot award, two BMW Group De­sign prod­ucts re­ceived the high­est qual­ity seal, the “best of the best”, which recog­nises high-qual­ity and in­no­va­tive de­sign so­lu­tions. The BMW Air­flow 2 hel­met made its mark with its short vi­sor, op­ti­mal ven­ti­la­tion and light weight as a sys­tem­atic evo­lu­tion of the op­ti­mally ven­ti­lated BMW jet hel­mets boast­ing a mod­ern, so­phis­ti­cated de­sign. With a for­mal lan­guage that is clear, strik­ing and pared-down, it em­bod­ies the per­fect bal­ance be­tween purism and sheer class. The com­bi­na­tion of strik­ing air vents and top-qual­ity ma­te­ri­als makes for an in­di­vid­ual look that clearly stands out from the crowd.

With its fresh and frisky look, the Husq­varna Nuda 900 R ex­udes an ag­ile sense of sport­ing dy­nam­ics. The Nuda 900 is the first mo­tor­cy­cle to unite the BMW Group’s proven en­gi­neer­ing prow­ess with el­e­gant Ital­ian flair. With its min­i­mal­ist de­sign, ev­ery el­e­ment de­fines the ath­letic ex­te­rior that lends the bike its unique dy­namic ten­sion. This char­ac­ter­is­tic for­mal lan­guage ex­tends all the way to the aero­dy­nam­i­cally de­signed tail that as­sumes the style of a rac­ing bike.

In ad­di­tion to these two top hon­ours, BMW Group De­sign re­ceived a fur­ther eight red dot awards for the high­est de­sign qual­ity. The BMW 6 Se­ries Gran Coupe com­bines the ex­tra­or­di­nary aes­thet­ics and dy­nam­ics of a clas­sic BMW Coupe with a lux­u­ri­ous am­bi­ence, spawn­ing a fas­ci­nat­ing and en­tirely in­di­vid­ual prod­uct per­son­al­ity. Its low­pro­file pro­por­tions — not nor­mally found on a four-door model — ex­ude sporti­ness and lux­ury. With its low ve­hi­cle height and flat coupe roofline that flows into the rear, the BMW 6 Se­ries Gran Coupe is an ex­pres­sion of pure BMW aes­thet­ics. The de­sign of the in­te­rior cre­ates a har­mo­nious link be­tween the front and rear seats and em­bod­ies the per­fect com­bi­na­tion of el­e­gance and dy­nam­ics. Decor el­e­ments and tautly sweep­ing sur­faces stacked on top of each other re­flect the ex­clu­siv­ity of the Gran Coupe.

The new BMW 6 Se­ries Coupe adopts clas­sic coupe styling cues and in­ter­prets them in a sporty, el­e­gant fash­ion. Flow­ing lines and ath­let­i­cally sculpted sur­faces de­fine the ve­hi­cle body and lend the BMW 6 Se­ries Coupe a dy­namic ath­leti­cism, with the side view re­veal­ing an el­e­gantly stretched sil­hou­ette. The BMW kid­ney grille ap­pears to surge for­ward dy­nam­i­cally, while the long, pow­er­ful-look­ing bon­net flows grace­fully into the el­e­gant coupe roofline.

With its dy­namic pro­por­tions, the new BMW M5 clearly re­veals its kin­ship with the BMW Sedans. The au­then­tic vis­ual ren­der­ing of tech­ni­cally driven re­quire­ments im­bues the ve­hi­cle with a highly emo­tional aes­thetic that lends ex­pres­sion to its su­pe­rior power while shun­ning too rad­i­cal a look. The de­sign of the new BMW M5 dis­plays a fu­sion of tech­ni­cal in­no­va­tion and dy­namic, ath­letic for­mal lan­guage in an un­der­stated re­flec­tion of its su­perla­tive per­for­mance and un­con­strained con­trol.

The BMW 1 Se­ries M Coupe is the youngest mem­ber of the BMW M fam­ily. Thanks to its de­sign, the high-per­for­mance tech­nol­ogy con­cealed within its com­pact pro­por­tions can be emo­tion­ally ex­pe­ri­enced. All the BMW M de­sign fea­tures are tech­ni­cally de­ter­mined while at the same time ac­cen­tu­at­ing the ve­hi­cle’s dy­nam­ics and agility: pre­cise lines di­vide up ex­pres­sive sur­faces on the front and rear aprons in an em­bod­i­ment of un­com­pro­mis­ing sporti­ness and dy­namic aes­thet­ics.

By in­te­grat­ing hall­mark de­sign el­e­ments such as the split-face front, the un­mis­tak­able for­mal lan­guage of the BMW C 600 Sport clearly un­der­lines its kin­ship with the BMW mo­tor­cy­cle fam­ily. The rider-fo­cused char­ac­ter of this Maxi Scooter comes to the fore par­tic­u­larly in its pared-down, sporty fair­ing. The slen­der, dy­nam­i­cally as­cend­ing rear and strik­ing body edges lend the bike added light­ness and dy­namism, while a di­ag­o­nal sweep of lines from front to rear al­ready sug­gests its sporty na­ture in sta­tion­ary mode.

With its mod­ern, for­ward-look­ing de­sign, the BMW C 650 GT seam­lessly in­te­grates into the BMW Mo­tor­rad de­sign phi­los­o­phy. Like the rear end and the body­work lines of the fair­ing, the scooter-like step-through frame runs di­ag­o­nally — sim­i­lar to a mo­tor­cy­cle. The up­shot is a par­tic­u­larly dy­namic flow of lines. At the same time the BMW C 650 GT em­pha­sises its com­fort at­tributes above all. The touringori­ented con­fig­u­ra­tion of the C 650 GT is also re­flected in its de­sign.

With the BMW K 1600 GT, BMW Mo­tor­rad opens up a new di­men­sion in the world of tour­ing. This bike evokes a su­pe­rior, im­pos­ing and un­mis­tak­able pres­ence, and trig­gers wan­der­lust at first glance.

With its wiry off-road physique, the BMW G 650 GS mo­tor­cy­cle has a light and ad­ven­ture-hun­gry look. Its typ­i­cal en­duro de­sign and colour con­cept are fully in keep­ing with the BMW GS fam­ily style and round off its sporty over­all im­pres­sion.

The BMW 3 Se­ries Sedan re­ceived an “hon­ourable men­tion” at the red dot award 2012 for a par­tic­u­larly ac­com­plished de­tail so­lu­tion. As an iconic com­pact sports sedan, the BMW 3 Se­ries Sedan em­bod­ies the core val­ues of sporti­ness, el­e­gance and dy­nam­ics. Its ex­te­rior de­sign dis­plays sharp lines that de­mar­cate the taut sur­faces within typ­i­cal BMW pro­por­tions. As a sys­tem­atic evo­lu­tion of the front de­sign of ear­lier mod­els, its head­lights and kid­ney grille form a con­tin­u­ous vis­ual unit. The main theme of the in­te­rior de­sign, mean­while, is “lay­er­ing” — the in­ter­play and off­set­ting of var­i­ous lay­ers to al­low op­ti­mal ac­cess to all im­por­tant func­tions.

The BMW Group has a long tra­di­tion of suc­cess when it comes to the red dot award. In 2011 the BMW 6 Se­ries Con­vert­ible and the BMW X3 re­ceived awards, with the BMW 5 Se­ries Tour­ing cap­tur­ing the “best of the best” ac­co­lade. In 2010 a to­tal of 11 awards went to the BMW Group, while in 2009 BMW Group De­sign won over the jury with seven of its prod­ucts. In 2008, the BMW 3 Se­ries Con­vert­ible and the BMW G 450 X mo­tor­cy­cle were ac­claimed “best of the best” — two out of seven award-win­ning prod­ucts by the BMW Group.

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