PO­LIT­I­CAL EDGER­ANK

The Washington Times Daily - - Politics -

In 24 hours, mil­lions of Face­book users — and lots of politi­cians — will see ma­jor changes on their pages as a new “Time­line” lay­out au­to­mat­i­cally takes over. Chatty sta­tus posts and up­dates no longer will ap­pear in chrono­log­i­cal or­der but in­stead will be ar­ranged by Edger­ank — a com­puter algorithm that pre­dicts how in­ter­est­ing a post is, based on time­li­ness, num­ber of com­ments or snappy pho­tos and links.

“Edger­ank is the Face­book algorithm that de­cides which sto­ries ap­pear in each user’s news­feed. The algorithm hides bor­ing sto­ries, so if your story doesn’t score well, no one will see it,” Face­book ad­vises. Which is uh-oh time for on­line politi­cos, strate­gists, op­er­a­tives and can­di­dates. Ad­vice in all the con­fu­sion? Keep it buzzy, baby.

“The shift to Time­line fun­da­men­tally in­creases the fo­cus on in­ter­act­ing and en­gag­ing with Face­book fans ver­sus just ac­cu­mu­lat­ing them,” says Seth Lieber­man,

The Re­pub­li­can Na­tional Com­mit­tee says Rus­sian Pres­i­dent Dmitry Medvedev should have a D af­ter his name.

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