In 24 hours, millions of Facebook users — and lots of politicians — will see major changes on their pages as a new “Timeline” layout automatically takes over. Chatty status posts and updates no longer will appear in chronological order but instead will be arranged by Edgerank — a computer algorithm that predicts how interesting a post is, based on timeliness, number of comments or snappy photos and links.
“Edgerank is the Facebook algorithm that decides which stories appear in each user’s newsfeed. The algorithm hides boring stories, so if your story doesn’t score well, no one will see it,” Facebook advises. Which is uh-oh time for online politicos, strategists, operatives and candidates. Advice in all the confusion? Keep it buzzy, baby.
“The shift to Timeline fundamentally increases the focus on interacting and engaging with Facebook fans versus just accumulating them,” says Seth Lieberman,
The Republican National Committee says Russian President Dmitry Medvedev should have a D after his name.