Ci­ty­worth shares the wealth from daily deals

The Washington Times Daily - - Nation -

In re­cent weeks, we have all felt the pinch as a re­sult of the com­bi­na­tion of ris­ing fuel and food prices amid lit­tle to no in­come growth, per Bureau of La­bor Sta­tis­tics data. With those prices set to move higher, con­sumers are look­ing for ways to min­i­mize the pain while in­vestors are look­ing for ways to profit from it. Some will look at Groupon, Liv­ing So­cial and other deal sites for help. I think one to watch is Washington-area based Ci­ty­Worth be­cause it brings you daily deals and can put some cash into your pocket.

I re­cently sat down with Steve Kann, co­founder and head of Ci­ty­worth’s busi­ness de­vel­op­ment ef­forts, to learn more about the com­pany.

We see Ci­ty­worth as a force for eco­nomic good in our coun­try. We’re a daily-deals com­pany of­fer­ing free mem­ber­ship to ac­cess deals of 50 per­cent or more off fun things to do and buy from great lo­cal and na­tional busi­nesses. We’re like Groupon, only bet­ter — bet­ter for mer­chants, bet­ter for cus­tomers and bet­ter for lo­cal com­mu­ni­ties. And we share the wealth gen­er­ated from this eco­nomic ac­tiv­ity with our mem­bers, who help us grow our au­di­ence

through word of mouth.

Ci­ty­worth is friend­lier to mer­chants than some of the other com­pa­nies. We of­fer bet­ter eco­nom­ics and bet­ter pay­ment terms, and we do more than pay lip ser­vice to the idea of gen­er­at­ing solid re­peat busi­ness for the mer­chants who advertise with us. A fun­da­men­tal part of our pro­gram is that ev­ery cus­tomer who buys one of our great deals is au­to­mat­i­cally sent a “fol­low-on” deal — a thank you — that drives the im­por­tant sec­ond visit and costs the mer­chant noth­ing. com­peti­tors in­ter­ested in this space. This lets us know we are in the midst of a gi­gan­tic trend, a trend that is ex­pected to con­tinue a multi­bil­lion ex­pan­sion over the next few years. We rec­og­nize that our strate­gies and our peo­ple will al­low us to cre­ate one of the best, most sus­tain­able com­pa­nies on the planet.

We are al­ways on the look­out for com­pelling of­fers. We have both in­side and out­side sales teams that are com­mu­ni­cat­ing with lo­cal as well as na­tional mer­chants to bring great deals. We also al­low our mem­bers to re­fer their fa­vorite mer­chants to us, and we com­pen­sate them for these re­fer­rals.

Ci­ty­worth mem­bers also ben­e­fit from the abil­ity to in­vite their friends to join Ci­ty­Worth and earn money from build­ing a net­work of po­ten­tial cus­tomers for our ad­ver­tis­ers. Thirty-five per­cent of all our rev­enue is paid out to mem­bers in this way, and this money — 100 per­cent of our mar­ket­ing dol­lars — stays in lo­cal com­mu­ni­ties, fur­ther ben­e­fit­ing lo­cal busi­nesses. We re­al­ize the real as­set of any com­pany is the peo­ple — mem­bers, mer­chants and em­ploy­ees alike — and our peo­ple are en­cour­aged to in­no­vate, imag­ine and ex­e­cute great ideas. Our way of busi­ness — in­cen­tivized shar­ing — is the new way of life where peo­ple hold on to the value cre­ated through their per­sonal net­works (con­trasted with the value their net­works have cre­ated for the founders of Face­book, Linkedin and oth­ers), be­cause it re­ally is the peo­ple that make the dif­fer­ence.

We are in su­per ex­pan­sion mode, adding a greater num­ber of lo­cal and na­tional deals and grow­ing our au­di­ence by al­most dou­ble ev­ery month. We ex­pect as many as 2 mil­lion mem­bers by year end, so we in­vite ev­ery­one to join us as we grow a large in­ter­na­tional com­pany in which our mem­bers have a vested fi­nan­cial in­ter­est and op­por­tu­nity. Your readers can sign up free here at­ty­­er­shop.


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