Cityworth shares the wealth from daily deals
In recent weeks, we have all felt the pinch as a result of the combination of rising fuel and food prices amid little to no income growth, per Bureau of Labor Statistics data. With those prices set to move higher, consumers are looking for ways to minimize the pain while investors are looking for ways to profit from it. Some will look at Groupon, Living Social and other deal sites for help. I think one to watch is Washington-area based CityWorth because it brings you daily deals and can put some cash into your pocket.
I recently sat down with Steve Kann, cofounder and head of Cityworth’s business development efforts, to learn more about the company.
We see Cityworth as a force for economic good in our country. We’re a daily-deals company offering free membership to access deals of 50 percent or more off fun things to do and buy from great local and national businesses. We’re like Groupon, only better — better for merchants, better for customers and better for local communities. And we share the wealth generated from this economic activity with our members, who help us grow our audience
through word of mouth.
Cityworth is friendlier to merchants than some of the other companies. We offer better economics and better payment terms, and we do more than pay lip service to the idea of generating solid repeat business for the merchants who advertise with us. A fundamental part of our program is that every customer who buys one of our great deals is automatically sent a “follow-on” deal — a thank you — that drives the important second visit and costs the merchant nothing. competitors interested in this space. This lets us know we are in the midst of a gigantic trend, a trend that is expected to continue a multibillion expansion over the next few years. We recognize that our strategies and our people will allow us to create one of the best, most sustainable companies on the planet.
We are always on the lookout for compelling offers. We have both inside and outside sales teams that are communicating with local as well as national merchants to bring great deals. We also allow our members to refer their favorite merchants to us, and we compensate them for these referrals.
Cityworth members also benefit from the ability to invite their friends to join CityWorth and earn money from building a network of potential customers for our advertisers. Thirty-five percent of all our revenue is paid out to members in this way, and this money — 100 percent of our marketing dollars — stays in local communities, further benefiting local businesses. We realize the real asset of any company is the people — members, merchants and employees alike — and our people are encouraged to innovate, imagine and execute great ideas. Our way of business — incentivized sharing — is the new way of life where people hold on to the value created through their personal networks (contrasted with the value their networks have created for the founders of Facebook, Linkedin and others), because it really is the people that make the difference.
We are in super expansion mode, adding a greater number of local and national deals and growing our audience by almost double every month. We expect as many as 2 million members by year end, so we invite everyone to join us as we grow a large international company in which our members have a vested financial interest and opportunity. Your readers can sign up free here at www.cityworth.com/powershop.