JC Pen­ney’s key sales met­ric rises in Oc­to­ber

The Washington Times Daily - - Business -

PLANO, TEXAS | J.C. Pen­ney Co. Inc. said Thurs­day that a key sales barom­e­ter rose in Oc­to­ber for the first time in nearly two years, a sign shop­pers are slowly re­turn­ing to the store brands brought back to its shelves.

But the be­lea­guered com­pany, based in Plano, Tex., warned that its profit mar­gins would be hurt as it had to dis­count heav­ily to get rid of an over­hang of mer­chan­dise from the first half of the year.

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