The Washington Times Daily - - Politics -

Though a re­ported $684 mil­lion in tax­payer funds has been des­ig­nated to pro­mote Oba­macare, health care providers are still fail­ing to at­tract young, healthy Amer­i­cans who will shore up the cost. Their an­swer? Frat boy talk is the best out­reach, at least ac­cord­ing to the Colorado Con­sumer Health Ini­tia­tive — which re­cently wooed males with a rau­cous pitch for “bro-surance” that in­cluded a beer keg.

But alas. Make room for the un­sa­vory term “ho-surance,” which has now en­tered the na­tional dis­course. The same Den­ver-based group is pitch­ing young women with tit­il­lat­ing sug­ges­tions:

“Let’s get phys­i­cal. OMG, he’s hot! Let’s hope he’s as easy to get as this birth con­trol. My health insurance cov­ers the pill, which means all I have to worry about is get­ting him be­tween the cov­ers. I got insurance. Now you can too. Thanks Oba­macare!” the ad pro­claims. Twenty more pitches rife with hip ref­er­ences can be found here: Doy­ougotin­sur­ance.com.

Hub­bub has en­sued in so­cial me­dia. Mul­ti­ple wag­gish crit­ics pro­claimed the ads pro­moted “ho-surance” while oth­ers re­called the ap­pear­ance of San­dra Fluke, the young woman who sup­ported “re­pro­duc­tive jus­tice” and sup­ported a health care man­date for birth con­trol dur­ing a 2012 ap­pear­ance be­fore Congress. Young con­ser­va­tives, mean­while, con­demned the Colorado out­reach.

“This new Oba­macare GotIn­sur­ance ad has got to be of­fen­sive to women, cor­rect, or am I just a square?” tweeted NRA talk ra­dio host Cameron Gray.

“Un­der 30? This is what pa­thetic old peo­ple who make ads for a liv­ing think of you,” de­clared David Fre­dosso, a colum­nist who cre­ated a par­ody of the out­reach us­ing em­bat­tled Toronto Mayor Rob Ford, with the cap­tion “Crack got you down? Well Oba­macare can help you get on your feet.” And the ef­fect on young women? “The sad part is, ‘Thanks Oba­macare’ ac­tu­ally thinks the ads they just put out tar­get­ing young women are help­ing,” com­mented Town­hall news ed­i­tor Katie Pavlich, who is 25, in­ci­den­tally. “Hey thanks, Oba­macare, for eras­ing what fem­i­nists have been fight­ing for decades to achieve: re­spect.”

The Repub­li­can Na­tional Com­mit­tee has coun­tered with a quar­tet of new videos aimed at the young and rest­less; find them here: Oba­ma­costs.org. And on Wed­nes­day, C-SPAN broad­casts a live hear­ing of the House Over­sight and Gov­ern­ment Re­form Com­mit­tee ex­am­in­ing the trou­bled im­ple­men­ta­tion of the health care law, be­gin­ning at 9:30 a.m.

And the Dirty Dozen? They are: Sens. Mark Begich of Alaska, Richard J. Durbin of Illi­nois, Al Franken of Min­nesota, Kay R. Ha­gan of North Carolina, Mary L. Lan­drieu of Louisiana, Jeff Merkley of Oregon, Mark L. Pryor of Arkansas, Jack Reed of Rhode Is­land, Jeanne Sha­heen of New Hamp­shire, Mark Udall of Colorado, Tom Udall of New Mex­ico and Mark R. Warner of Vir­ginia.


Sug­ges­tive out­reach to young women pro­mot­ing Oba­macare from the Colorado Con­sumer Health Ini­tia­tive has yielded comedic mo­ments and much com­men­tary from con­ser­va­tive crit­ics.

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