EVEN TITILLATING TACTICS FAIL TO PEDDLE OBAMACARE
Though a reported $684 million in taxpayer funds has been designated to promote Obamacare, health care providers are still failing to attract young, healthy Americans who will shore up the cost. Their answer? Frat boy talk is the best outreach, at least according to the Colorado Consumer Health Initiative — which recently wooed males with a raucous pitch for “bro-surance” that included a beer keg.
But alas. Make room for the unsavory term “ho-surance,” which has now entered the national discourse. The same Denver-based group is pitching young women with titillating suggestions:
“Let’s get physical. OMG, he’s hot! Let’s hope he’s as easy to get as this birth control. My health insurance covers the pill, which means all I have to worry about is getting him between the covers. I got insurance. Now you can too. Thanks Obamacare!” the ad proclaims. Twenty more pitches rife with hip references can be found here: Doyougotinsurance.com.
Hubbub has ensued in social media. Multiple waggish critics proclaimed the ads promoted “ho-surance” while others recalled the appearance of Sandra Fluke, the young woman who supported “reproductive justice” and supported a health care mandate for birth control during a 2012 appearance before Congress. Young conservatives, meanwhile, condemned the Colorado outreach.
“This new Obamacare GotInsurance ad has got to be offensive to women, correct, or am I just a square?” tweeted NRA talk radio host Cameron Gray.
“Under 30? This is what pathetic old people who make ads for a living think of you,” declared David Fredosso, a columnist who created a parody of the outreach using embattled Toronto Mayor Rob Ford, with the caption “Crack got you down? Well Obamacare can help you get on your feet.” And the effect on young women? “The sad part is, ‘Thanks Obamacare’ actually thinks the ads they just put out targeting young women are helping,” commented Townhall news editor Katie Pavlich, who is 25, incidentally. “Hey thanks, Obamacare, for erasing what feminists have been fighting for decades to achieve: respect.”
The Republican National Committee has countered with a quartet of new videos aimed at the young and restless; find them here: Obamacosts.org. And on Wednesday, C-SPAN broadcasts a live hearing of the House Oversight and Government Reform Committee examining the troubled implementation of the health care law, beginning at 9:30 a.m.
And the Dirty Dozen? They are: Sens. Mark Begich of Alaska, Richard J. Durbin of Illinois, Al Franken of Minnesota, Kay R. Hagan of North Carolina, Mary L. Landrieu of Louisiana, Jeff Merkley of Oregon, Mark L. Pryor of Arkansas, Jack Reed of Rhode Island, Jeanne Shaheen of New Hampshire, Mark Udall of Colorado, Tom Udall of New Mexico and Mark R. Warner of Virginia.
Suggestive outreach to young women promoting Obamacare from the Colorado Consumer Health Initiative has yielded comedic moments and much commentary from conservative critics.