Comcast SportsNet partnership bolsters Times’ coverage
The Washington Times and regional sports network Comcast SportsNet MidAtlantic on Monday announced a strategic partnership that will significantly increase the newspaper’s sports coverage and deliver Comcast SportsNet’s digital media content to additional platforms and audiences.
The agreement allows The Times to use Comcast SportsNet’s extensive digital media content in its print and digital editions, as well as WashingtonTimes. com, which earns more than 12 million monthly visitors. The network’s written, video and interactive content will complement coverage produced by the Times’ award-winning sports reporters and columnists.
The partnership will triple the amount of sports news, analysis and commentary available on The Times’ platforms.
“This is an exciting opportunity to augment our already strong sports coverage and to bring our readers even closer to the action and deeper inside the locker room,” Times President and CEO Larry Beasley said.
Bethesda-based Comcast SportsNet is the Mid-Atlantic region’s leading source for multiplatform sports content, offering coverage of the region’s professional and college teams for its online,
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mobile and social media platforms, which include CSNwashington.com and CSNbaltimore.com. Content used by The Times will be led by Comcast SportsNet writers Clifton Brown, Tarik El-Bashir, Chuck Gormley, J. Michael, Rich Tandler and Mark Zuckerman, and also will include video featuring the network’s television news anchors, reporters and analysts.
“We are very proud of the content we produce and are excited that this partnership will extend our reach to The Times’ large and loyal readership,” said Comcast SportsNet Mid-Atlantic President Rebecca Schulte. “Their readers will benefit from the resources, experience and personnel that have made us the area’s top sports media organization.”
The Times plans to use Comcast SportsNet content to augment its coverage of local teams and to add new analysis and multimedia interactivity to its sports pages.
“Our readers are already lucky to have the daily insights of Thom Loverro and Mike Harris, as well as the cutting-edge beat coverage of reporters like Zac Boyer, Nathan Fenno and Brian McNally,” said John Solomon, The Times’ editor and vice president for content and business development. “Now with a sports media powerhouse as a partner, we will be able to cover local teams and colleges more closely and to offer more pre-game and postgame analysis. Our readers will get an even deeper dive into the sports experience.”
The Washington Times is a full-service, general interest daily newspaper in the nation’s capital. Founded in 1982, The Washington Times is one of the most-often-quoted newspapers in the U.S. It has gained a reputation for hard-hitting investigative reporting and thorough coverage of politics and policy. It serves more than 100,000 print readers a week and more than 12 million online readers.