TRUMP’S TACTICAL TWEETS
“The media used to control the message. Now, they do not. President-elect Donald Trump’s words drive the media insane because he says them on Twitter, and because his words are so foreign to their liberal sensibilities,” writes U.S. Army Capt. David Danford, an instructor in strategy at West Point, and a contributor to The Federalist.
“One might understand this best in terms of John Boyd’s famous OODA Loop. Used by military tacticians, the Observe, Orient, Decide, and Act loop describes the cycle in which opponents operate during a fight. Whoever can cycle more quickly gains the initiative and controls the fight. Whoever cycles more slowly remains off-balance, constantly having to re-observe and re-orient to circumstances dictated by the enemy,” he continues.
“The media cycles more slowly. Trump retains initiative by constantly feeding their hysteria and confusion with a steady diet of controversial tweets. Each new tweet grabs their attention and they restart the process. Like clockwork, every 24 to 48 hours, just as the hysteria is winding down, Trump releases a new comment to spool the media back up. And all the while Trump is moving on,” the officer says. “With their heads spinning, Trump’s opponents cannot see what they themselves are doing. The media cannot avoid talking about Trump all of the time, and each tweet drives a wedge between them and the American people.”
The late John Boyd, incidentally, was an Air Force colonel, fighter pilot and acclaimed military strategist who developed and perfected his OODA Loop concept from 1976 to 1995.