TRUMP’S TAC­TI­CAL TWEETS

The Washington Times Daily - - POLITICS -

“The me­dia used to con­trol the mes­sage. Now, they do not. Pres­i­dent-elect Don­ald Trump’s words drive the me­dia in­sane be­cause he says them on Twit­ter, and be­cause his words are so for­eign to their lib­eral sen­si­bil­i­ties,” writes U.S. Army Capt. David Dan­ford, an in­struc­tor in strat­egy at West Point, and a con­trib­u­tor to The Fed­er­al­ist.

“One might un­der­stand this best in terms of John Boyd’s fa­mous OODA Loop. Used by mil­i­tary tac­ti­cians, the Ob­serve, Ori­ent, De­cide, and Act loop de­scribes the cy­cle in which op­po­nents op­er­ate dur­ing a fight. Who­ever can cy­cle more quickly gains the ini­tia­tive and con­trols the fight. Who­ever cy­cles more slowly re­mains off-bal­ance, con­stantly hav­ing to re-ob­serve and re-ori­ent to cir­cum­stances dic­tated by the enemy,” he con­tin­ues.

“The me­dia cy­cles more slowly. Trump re­tains ini­tia­tive by con­stantly feed­ing their hys­te­ria and con­fu­sion with a steady diet of con­tro­ver­sial tweets. Each new tweet grabs their at­ten­tion and they restart the process. Like clock­work, ev­ery 24 to 48 hours, just as the hys­te­ria is wind­ing down, Trump re­leases a new com­ment to spool the me­dia back up. And all the while Trump is mov­ing on,” the of­fi­cer says. “With their heads spin­ning, Trump’s op­po­nents can­not see what they them­selves are do­ing. The me­dia can­not avoid talk­ing about Trump all of the time, and each tweet drives a wedge be­tween them and the Amer­i­can peo­ple.”

The late John Boyd, in­ci­den­tally, was an Air Force colonel, fighter pi­lot and ac­claimed mil­i­tary strate­gist who de­vel­oped and per­fected his OODA Loop con­cept from 1976 to 1995.

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