Billionaire candidate produces more with less
Clinton spent twice as much as Trump and lost White House bid.
He may be a billionaire, but President-elect Donald Trump showed during the presidential race that he knows how to stretch a buck.
The Republican candidate and his backers spent only half the amount that Democratic presidential candidate Hillary Clinton and her supporters on the way to his Nov. 8 victory, according to media reports on campaign spending released Friday.
The Clinton campaign, Democratic Party and pro-Clinton expenditure committees and PACs spent a record $1.2 billion, twice as much as the $600 million laid out by the Trump camp, Republicans and pro-Trump groups.
The latest Federal Election Commission figures back Mr. Trump’s assertion six months ago that there was no need for him to amass at least $1 billion to run a successful race against the former secretary of state, given the former reality-television star’s ability to draw free media.
“There’s no reason to raise that,” Mr. Trump told Bloomberg in June. “I just don’t think I need nearly as much money as other people need because I get so much publicity. I get so many invitations to be on television. I get so many interviews, if I want them.”
Mr. Trump estimated at one point that he would need to spend $100 million of his own money, but wound up contributing $66 million, about a third less than anticipated.
While both campaigns went on a spending spree in the final stretch, Mrs. Clinton was left with only $839,000 on hand by the end of the election, while Mr. Trump still had $7.6 million.
Mrs. Clinton wound up blowing past the spending record set in 2012 by President Obama, whose campaign and Democrat committees spent $1.12 billion, slightly more than the $1.02 billion spent by Republican Mitt Romney and GOP groups in that race.
The Trump campaign committee alone spent $328.4 million through late November as opposed to $563.9 million by the Clinton camp, according to the FEC.
In other words, Mr. Trump’s 306 electoral votes cost about $1.05 million a piece, while each of Mrs. Clinton’s 232 electoral votes cost $2.43 million, an NBC News analysis found.
Republican candidates for federal office in general got more bang for their buck than did Democrats. Republicans spent $633.1 million to the Democrats’ $799.5 million.
Hillary Clinton and her supporters spend twice as much as Donald Trump on the 2016 presidential election, and she still lost her White House bid.