‘Boss,’ ‘Beauty’ out­shine ‘Smurfs’ at box of­fice

The Washington Times Daily - - LIFE - BY LIND­SEY BAHR

LOS AN­GE­LES | The Smurfs are feel­ing a lit­tle blue this week­end.

The third in­stall­ment in Sony’s an­i­mated se­ries, “Smurfs: The Lost Vil­lage,” made its box­of­fice de­but in third place, with $14 mil­lion — far be­hind fam­ily-friendly holdovers “The Boss Baby” and “Beauty and the Beast,” ac­cord­ing to stu­dio es­ti­mates on Sun­day.

Fea­tur­ing the voices of Demi Lo­vato and Joe Man­ganiello, “Smurfs,” which re­port­edly cost $60 mil­lion to make, has not charmed crit­ics ei­ther. Its earn­ings were worse than the 2013 open­ing of “Smurfs 2,” which went on to gross $347.5 mil­lion world­wide — de­spite a $17.5 mil­lion de­but and a heftier $105 mil­lion price tag.

But the fate of the third “Smurfs” is not nec­es­sar­ily sealed, says ComS­core’s se­nior me­dia an­a­lyst, Paul Der­garabe­dian.

“There are other rev­enue streams for films like this,” Mr. Der­garabe­dian said, not­ing in­ter­na­tional prof­its and home video po­ten­tial that could re­coup pro­duc­tion costs.

In first place, “The Boss Baby” added $26.3 mil­lion in its sec­ond week­end in the­aters, bring­ing its North Amer­i­can to­tal to $89.4 mil­lion. Suf­fi­cient buzz and the ben­e­fit of voice star Alec Bald­win’s pop­u­lar por­trayal of Pres­i­dent Trump on “Satur­day Night Live” likely helped the film to suc­ceed, Mr. Der­garabe­dian said.

Mean­while, “Beauty and the Beast” earned $25 mil­lion to take sec­ond place at the box of­fice. In four weeks, Dis­ney’s live-ac­tion fairy tale has brought in $432.3 mil­lion do­mes­ti­cally.

While the fam­ily films dom­i­nated, movie­go­ers had other op­tions on a rel­a­tively quiet week­end. The tepidly reviewed buddy com­edy “Go­ing in Style,” star­ring Mor­gan Free­man, Michael Caine and Alan Arkin, opened in fourth place, with $12.5 mil­lion.

In lim­ited release, the Chris Evans drama “Gifted” took in $476,000 from 56 the­aters, while the World War II drama “Their Finest” grossed $77,000 from four screens in New York and Los An­ge­les.

The rel­a­tive quiet at the box of­fice is end­ing soon. “The Fate of the Fu­ri­ous,” the eighth in­stall­ment in “The Fast and the Fu­ri­ous” fran­chise, speeds into the­aters next week­end, fol­lowed by “Guardians of the Gal­axy Vol. 2” a few weeks later.


“The Boss Baby,” star­ring Alec Bald­win, and “Beauty and the Beast,” star­ring Emma Wat­son, con­tin­ued to dom­i­nate the box of­fice. “Smurfs 3,” which de­buted this week, failed to charm au­di­ences and crit­ics.

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