Some Ivanka Trump ap­parel re­la­beled

The Washington Times Daily - - POLITICS - — Jes­sica Chas­mar

Amid grow­ing back­lash against the first fam­ily’s busi­ness em­pire, Ivanka Trump mer­chan­dise was re­la­beled as Adri­enne Vit­ta­dini Stu­dio at dis­count re­tailer Stein Mart, ac­cord­ing to a Busi­ness of Fash­ion re­port.

G-III Ap­parel Group, which owns the right to man­u­fac­ture and dis­trib­ute the Ivanka Trump brand, told the website that it sold the re­branded mer­chan­dise to Stein Mart with­out the first daugh­ter’s brand’s knowl­edge.

“G-III ac­cepts re­spon­si­bil­ity for re­solv­ing this is­sue, which oc­curred with­out the knowl­edge or con­sent of the Ivanka Trump or­ga­ni­za­tion,” G-III said in a state­ment. “G-III has al­ready be­gun to take cor­rec­tive ac­tions, in­clud­ing fa­cil­i­tat­ing the im­me­di­ate re­moval of any mis­tak­enly la­beled mer­chan­dise from its cus­tomer. The Ivanka Trump brand con­tin­ues to grow and re­mains very strong.”

It is un­clear whether the re­la­beled mer­chan­dise was sold to other re­tail­ers.

Stein Mart Chief Ex­ec­u­tive D. Hunt Hawkins ac­knowl­edged the re­tailer’s par­tic­i­pa­tion in the switch, but said the de­ci­sion to carry the re­la­beled prod­ucts was not po­lit­i­cally mo­ti­vated, Busi­ness of Fash­ion re­ported.

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