Watchdog to mimic liberals in shaming advertisers on partisan shows
The next time MSNBC’s Rachel Maddow brings up Nazis in same breath as Trump supporters, the Media Research Center wants Farmers Insurance to know about it.
The conservative group launched on Wednesday a campaign to inundate corporate sponsors with complaints whenever top liberal television talk-show host show hosts “go beyond political commentary and engage in smear, hate and political extremism.”
The effort, which targets 10 shows on MSNBC and CNN, comes on the heels of similar campaigns by the liberal group Media Matters for America, which put pressure last week on companies advertising on Fox’s Sean Hannity show.
“Today we are putting ten shows, and their major corporate sponsors on notice that we are watching their every move,” said MRC president Brent Bozell in a press release.
The 10 programs include six airing on MSNBC and four on CNN. On MSNBC, the targeted shows are hosted by Al Sharpton, Chris Matthews, Chris Hayes, Rachel Maddow, Lawrence O’Donnell and Joy Reid. On CNN, the hosts are Anderson Cooper, Don Lemon, Brian Stelter and Fareed Zakaria.
The two cable networks did not return immediately Wednesday requests for comment.
On its website, MRC posted a list of the programs along with their advertisers, as Media Matters did with Mr. Hannity and former Fox host Bill O’Reilly, who lost about 50 advertisers before his contract was terminated in April amid a sexual-harassment scandal.
Another conservative group, the newly formed Media Equality Project, posted Tuesday a list of Ms. Maddow’s advertisers and their contact information as part of its Operation Fight Fire with Fire.
Media Research Center targeting Rachel Maddow, others in effort to address “political extremism.”