Watch­dog to mimic lib­er­als in sham­ing ad­ver­tis­ers on par­ti­san shows

The Washington Times Daily - - POLITICS - — Valerie Richardson

The next time MSNBC’s Rachel Mad­dow brings up Nazis in same breath as Trump sup­port­ers, the Me­dia Re­search Cen­ter wants Farm­ers In­sur­ance to know about it.

The con­ser­va­tive group launched on Wed­nes­day a cam­paign to in­un­date cor­po­rate spon­sors with com­plaints when­ever top lib­eral tele­vi­sion talk-show host show hosts “go beyond po­lit­i­cal com­men­tary and en­gage in smear, hate and po­lit­i­cal ex­trem­ism.”

The ef­fort, which tar­gets 10 shows on MSNBC and CNN, comes on the heels of sim­i­lar cam­paigns by the lib­eral group Me­dia Mat­ters for Amer­ica, which put pres­sure last week on com­pa­nies ad­ver­tis­ing on Fox’s Sean Han­nity show.

“Today we are putting ten shows, and their ma­jor cor­po­rate spon­sors on no­tice that we are watch­ing their ev­ery move,” said MRC pres­i­dent Brent Bozell in a press re­lease.

The 10 pro­grams in­clude six air­ing on MSNBC and four on CNN. On MSNBC, the tar­geted shows are hosted by Al Sharp­ton, Chris Matthews, Chris Hayes, Rachel Mad­dow, Lawrence O’Don­nell and Joy Reid. On CNN, the hosts are An­der­son Cooper, Don Lemon, Brian Stel­ter and Fareed Zakaria.

The two ca­ble net­works did not re­turn im­me­di­ately Wed­nes­day re­quests for com­ment.

On its web­site, MRC posted a list of the pro­grams along with their ad­ver­tis­ers, as Me­dia Mat­ters did with Mr. Han­nity and for­mer Fox host Bill O’Reilly, who lost about 50 ad­ver­tis­ers be­fore his con­tract was ter­mi­nated in April amid a sex­ual-ha­rass­ment scan­dal.

An­other con­ser­va­tive group, the newly formed Me­dia Equal­ity Project, posted Tues­day a list of Ms. Mad­dow’s ad­ver­tis­ers and their con­tact in­for­ma­tion as part of its Op­er­a­tion Fight Fire with Fire.

ASSOCIATED PRESS

Me­dia Re­search Cen­ter tar­get­ing Rachel Mad­dow, oth­ers in ef­fort to ad­dress “po­lit­i­cal ex­trem­ism.”

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