THE 278 MILLION-MEMBER AUDIENCE
The Broadcasting Board of Governors meets Wednesday in the nation’s capital to review upcoming programming, among other things. Unfamiliar with the “BBG”? This low-key federal office oversees the 75-year-old Voice of America and four other major broadcast entities that feature outreaches in 47 languages — and in nations where censorship is a given and freedom of the press is not.
The size of the audience here is stunning. Consider that U.S. broadcasters get excited when their programming attracts, say, 20 or 30 million viewers. The typical audience for these media organizations is 278 million.
Those are serious numbers. Meanwhile, the formal calling here is this: “The mission of the BBG is to inform, engage and connect people around the world in support of freedom and democracy.”
The BBG meets at a historic hotel not far from the White House to review board business, as well as new programming for overseas audiences that include “voices from rural and small-town America,” and a series on Islamic State fighters who escaped the terrorist group.
Curious? The meeting will be livestreamed at noon EDT at bbg. gov.