THE 278 MIL­LION-MEM­BER AU­DI­ENCE

The Washington Times Daily - - NATION -

The Broad­cast­ing Board of Gov­er­nors meets Wed­nes­day in the na­tion’s cap­i­tal to re­view up­com­ing pro­gram­ming, among other things. Un­fa­mil­iar with the “BBG”? This low-key fed­eral of­fice over­sees the 75-year-old Voice of Amer­ica and four other ma­jor broad­cast en­ti­ties that fea­ture out­reaches in 47 lan­guages — and in na­tions where cen­sor­ship is a given and free­dom of the press is not.

The size of the au­di­ence here is stun­ning. Con­sider that U.S. broad­cast­ers get ex­cited when their pro­gram­ming at­tracts, say, 20 or 30 mil­lion view­ers. The typ­i­cal au­di­ence for these me­dia or­ga­ni­za­tions is 278 mil­lion.

Those are se­ri­ous num­bers. Mean­while, the for­mal call­ing here is this: “The mis­sion of the BBG is to in­form, en­gage and con­nect peo­ple around the world in sup­port of free­dom and democ­racy.”

The BBG meets at a his­toric ho­tel not far from the White House to re­view board busi­ness, as well as new pro­gram­ming for over­seas au­di­ences that in­clude “voices from ru­ral and small-town Amer­ica,” and a se­ries on Is­lamic State fight­ers who es­caped the ter­ror­ist group.

Cu­ri­ous? The meet­ing will be livestreamed at noon EDT at bbg. gov.

Newspapers in English

Newspapers from USA

© PressReader. All rights reserved.