TRUMP BOLSTERS THE NEWS BUSINESS
The mainstream news media may not like President Trump, but the Trump era appears to be good for business.
An extensive new analysis from the Pew Research Center using industry data reveals that advertising revenue for the ABC, CBS and NBC weekday evening news programs was up 12 percent the first three quarters of 2016 compared with the same three quarters in 2015 — this according to estimates from Kantar Media.
The tally for these three quarters topped $420 million, the analysis found. The three networks also experienced “financial growth” for their morning news programs in the same period, which were up by 3 percent, reaching a very tidy $836 million.
In total, then, from January to September 2016 — prime election months — the “Big Three” networks made almost $1.3 billion on weekday morning and evening news shows alone. The figure does not include weekend news or Sunday talk shows.