TRUMP BOL­STERS THE NEWS BUSI­NESS

The Washington Times Daily - - NATION -

The main­stream news me­dia may not like Pres­i­dent Trump, but the Trump era ap­pears to be good for busi­ness.

An ex­ten­sive new anal­y­sis from the Pew Re­search Cen­ter us­ing in­dus­try data re­veals that ad­ver­tis­ing rev­enue for the ABC, CBS and NBC week­day evening news pro­grams was up 12 per­cent the first three quar­ters of 2016 com­pared with the same three quar­ters in 2015 — this ac­cord­ing to es­ti­mates from Kan­tar Me­dia.

The tally for these three quar­ters topped $420 mil­lion, the anal­y­sis found. The three net­works also ex­pe­ri­enced “fi­nan­cial growth” for their morn­ing news pro­grams in the same pe­riod, which were up by 3 per­cent, reach­ing a very tidy $836 mil­lion.

In to­tal, then, from Jan­uary to Septem­ber 2016 — prime elec­tion months — the “Big Three” net­works made al­most $1.3 bil­lion on week­day morn­ing and evening news shows alone. The fig­ure does not in­clude week­end news or Sun­day talk shows.

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