FINE-TUNING THEIR MILLENNIAL MARKETING
The ongoing National Football League controversy over players who choose to “take a knee” during the national anthem has just gotten more complicated. Talk radio host Rush Limbaugh now suggests that the NFL could be employing the phenomenon as a marketing tool to attract younger fans from the huge millennial generation.
“Everything in our culture is politicized, and young millennials accept it. You politicize the game, you steer it to the Left where you think most of young people are because you believe the polling data and the surveys. So what if all this is a conscious effort to take a hit for a while — angering your current-but-aged fan base in an