FINE-TUN­ING THEIR MIL­LEN­NIAL MAR­KET­ING

The Washington Times Daily - - POLITICS -

The on­go­ing Na­tional Foot­ball League con­tro­versy over play­ers who choose to “take a knee” dur­ing the na­tional an­them has just got­ten more com­pli­cated. Talk ra­dio host Rush Lim­baugh now sug­gests that the NFL could be em­ploy­ing the phe­nom­e­non as a mar­ket­ing tool to at­tract younger fans from the huge mil­len­nial gen­er­a­tion.

“Ev­ery­thing in our cul­ture is politi­cized, and young mil­len­ni­als ac­cept it. You politi­cize the game, you steer it to the Left where you think most of young peo­ple are be­cause you be­lieve the polling data and the sur­veys. So what if all this is a con­scious ef­fort to take a hit for a while — an­ger­ing your cur­rent-but-aged fan base in an

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