THE LOYALTY FACTOR
“A funny thing has happened since the Left began its campaign to drive Fox News host Laura Ingraham off the air: Her ratings are up, a lot — by more than 20 percent compared to her last week on the air before the current controversy began,” writes Rich Noyes, senior editor of Newsbusters.org, referencing the disagreement between Ms. Ingraham and anti-gun violence activist David Hogg, who called upon advertisers to pull their support from the show.
The boycott began March 29, with 27 companies planning to pull their advertising from the show, though Ace Hardware has decided to return.
“Other advertisers, such as MyPillow, issued statements defying the boycott and announcing their continued support for Ingraham’s show. Ingraham’s viewers apparently feel the same way,” Mr. Noyes says, citing Nielsen numbers which reveal that 2.7 million people tuned in to the show after the boycott, compared to 2.2 million the previous week.
“The increase in her ratings since the boycott began is more than 20 percent,” he notes.