Web TV

The Washington Times Weekly - - Culture, Etc. -

“Net­works are jostling to re­main rel­e­vant to a fu­ture in which TV, movies, and mu­sic are fully in­te­grated into the In­ter­net, with por­ta­ble de­vices al­low­ing en­ter­tain­men­ton­thego.NBChasjus­tan­nounced mas­sive cuts to its broad­cast prime­time lineup in or­der to fo­cus on pro­vid­ing pro­gram­ming over the In­ter­net. Other me­dia con­glom­er­ates are sure to fol­low. Hol­ly­wood is scram­bling to fig­ure out how to use new me­dia. [. . .]

“What does this mean for con­sumers? As choices in­crease, con­sumers are in­creas­ingly able to se­lect their type of me­dia. Gone are the days when ev­ery­one at the wa­ter cooler dis­cussed the prior night’s episode of ‘M*A*S*H.’

“With the loss of a large, rel­a­tively uni­ver­sal mar­ket goes the need to ap­peal to a broad spec­trum of hearts and minds. Ev­ery­one can now preach to his own choir. [. . .] This cre­ates an op­por­tu­nity for new voices to shout in the big­ger and less con­trolled mar­ket­place. Artists with a more con­ser­va­tive voice have an op­por­tu­nity to com­pete along­side the ni­hilists, so­cial­ists, and he­do­nists. Gen­tle­men (and ladies), start your lap­tops.”

Re­becca Cusey, writ­ing on “Prime-Time In­ter­net,” in Na­tional Re­view On­line at www.na­tion­al­re­view.com

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